5 Ways to Make a Difference on Earth Day

By Katja Schroeder, Expedition PR

Wake up, it’s Earth Day. Marketers started drumming up support for Earth Day campaigns weeks ago. It’s not too late to participate. There will be a large number of local and virtual events – organized by government agencies, non-profits and corporation – that you can take part in to show your support for protecting our planet. In some cases, participation can be as easy as a hitting the ‘like’ button on Facebook. However, considering that we are facing a number of serious environmental issues, take a moment to consider how you can support the issues closest to your heart or home and make your participation count on the long run. Here are five ways to participate.

Make a difference not just on Earth Day

Make a difference not just on Earth Day

1. Take a pledge to support an Earth Day campaign
The Earth Day website lists a number of campaigns for which you can make a pledge. Topics range from eating less meat, start composting, stop using disposable plastic to reducing energy consumption and lowering our carbon footprint.  Some of the campaigns require changing our own consumption pattern, others rally support for better legislation to protect the environment. One of the featured campaigns on the Earth Day site is “Support Environmental Education”. You can sign a petition to Congress to include funding  environmental education in the federal budget planning for 2015.

To date, over one billion people have made a pledge to campaigns on the Earth Day site. The goal is to double this number of supporters to 2 billion.  By making a pledge today, you can make a difference for an importance cause.

2. Help capture earth sounds
Help scientist Bryan Pijanowski capture the sounds of the world on Earth Day with his Soundscape Recorder smartphone app. Download the app and record a few minutes of your everyday surroundings using the smartphone app.  As reported by Wired, Pijanowski will stitch together the sonic snippets of all participants to create an unprecedented soundtrack to life on Earth. Furthermore, as he accumulates sounds, year after year, scientists could use the sounds to measure patterns and changes in our sonic environments. It’s a pretty cool way to document our surrounding. Read more about the Global Soundscapes Project here.

3. Participate in an Earth Day Twitter Chat
Take a search on Twitter using the hashtag #EarthDay to get a glance at the various types of Twitter chats happening today. Participating in a Twitter chat is a great way to listen to and participate in discussions around environmental topics. For example, the United States Environmental Protection Agency (EPA) is hosting a chat on one of my favorite topics – climate change.

Here is the Twitter invite:
US EPA Research  It’s #EarthDay! Let’s talk abt #climatechange: join our 2pmEDT twitter chat. Got #science Qs? Use #AskEPA http://1.usa.gov/ZJ4dEy

To participate, sign into your own Twitter account shortly before the chat starts and use the Twitter chat hashtag to follow the discussion. You can submit a question on the topic using hashtag #ActOnClimate. If you don’t have a Twitter account, you can still follow the chat by going to twitter.com/epalive when the chat begins. For more details, see EPA’s instructions here.

4. Participate at an Earth Day event in your city
Earth Day is packed with events, ranging from large commercial festivals to internal corporate events.  In New York City, NYC Parks combined Arbor Day and Earth Day initiatives and offers hikes and tree planting sessions across the City’s five boroughs. Public Earth Day events will take place at high-traffic areas, such as Union Square and Grand Central Station. New York is also the location of the annual Green Festival, America’s Largest and Longest-Running Sustainability and Green Living trade show. It’s a giant educational forum and showcase for green products and services, including household, food, beauty, transportation, travel and wellness products.

5. Involve your company in a campaign that goes beyond Earth Day
Chances are that your company already has a good CSR or sustainability strategy in place. However, the strategy only comes to live through the employees who spearhead and support the initiatives, and it needs constant ‘’feeding”. This is your opportunity. Use Earth Day to brainstorm ideas with your colleagues about ways to make a difference as a team and company on the long run.

Small and large companies can make a difference, not just on Earth Day. It starts with identifying an initiative that helps to protect resources and sets concrete goals, such as reducing energy, waste or water usage. Take some time at Earth Day to think about initiative that you – and your company can drive – that will make a bigger and better impact on the long run.


Don’t miss these 4 Brooklyn Tech Meetups

By Julian Steinforth, Expedition PR

Amanda Hesser Cofounder, Food52 and provisions (www.northsidefestival.com/innovation-meetup/)

Amanda Hesser
Food52 and provisions at Northside Innovation

The tech scene in Brooklyn is thriving and has attracted a great mix of startups, established companies and incubators. While most of New York City’s tech events listed on Gary’s Guide still take place in Manhattan, don’t overlook the Brooklyn tech mixers.

Here are our top four picks for tech networking events in Brooklyn:

Brooklyn Tech Meetup: Founded in 2012, the Brooklyn Tech Meetup features Brooklyn tech companies and innovators in its monthly meetings.  Speakers share their views on new tech developments in Brooklyn or talk about their story as a Brooklyn-based business. In addition to meeting inspiring entrepreneurs, you can connect with organizations that can help you start and operate your business, such as the Brooklyn Downtown Alliance or New York City Business Solutions. At every meetup there is plenty of time for networking. There is a small admission fee of about $10. The monthly events are held at different locations. Check out the upcoming meetup here.

Northside Innovation Meetup: Started in 2013, the Northside Innovation Meetup is held monthly at the Brooklyn Brewery and brings together the most exciting and dynamic innovators from Brooklyn and beyond to discuss their ever-changing industries, ideas, challenges and more. Each event has a different theme, but the event format is the same: The events start with presentations by speakers who talk about their “aha”- moment, the moment that actually led them to start the company or find a better way to do business. The keynote presentations are followed by half-hour panel discussion and a Q&A with the audience. After the program ends, attendees stay for networking and food from Mable’s Smokehouse. This is an invitation-only event, with no admission fee. Early sign up is recommended.

Continue reading


Summer in the City: Work Outings for Small Offices on Small Budgets

By Andrés Uribe, Expedition PR

We’ve all heard of the lavish corporate retreats that large companies are at times known to take; flying the whole team to Las Vegas or some other resort destination all for the sake of team building and increasing employee engagement. And while there might be some merit to playing host to an office team building event, not every office is equipped to do something quite so extravagant, nor do they need to. As the weather continues to warm up in New York, here are a few things that the city has to offer that you can treat your employees to on a budget:

Mini-Olympics – If you play sports in the city, you’ve probably heard of Chelsea Piers. With the only golf driving range in Manhattan, and host to a wide range of other sports, Chelsea Piers is truly a state-of-the-art sporting facility. While the term ‘Mini-Olympics’ might sound intimidating to some, there’s no need to worry, the staff at Chelsea Piers will customize your experience based on the level of physical activity your team is capable of.

Spring-In-NYCPhoto Scavenger Hunt – First and foremost, New York City is a city known for its sights. People can spend years living here and still not see all New York has to offer. One way to help your employees combat this problem while getting to know each other better is through a city photo scavenger hunt. Although you can find many online, or you can even make your own, I choose this one for the social media component that allows you to see who else is competing in the #NYCScavHunt! And another great perk about an office scavenger hunt is the only budgeting you need to do for this activity is time. Continue reading


Looking for a Career in NYC? Work in Tech

By Julian Steinforth, Expedition PR

picture is credited to Anthony Collins Photography

picture is credited to Anthony Collins Photography


The New York tech industry is one of the city’s largest job creators, and not just in tech. 

According to a just released study conducted by HR&A Advisors and commissioned by the Association for a Better New York, Citi, Google and NY Tech Meetup, , New York City tech ecosystem generates economic opportunities for all New Yorkers.

From 2003 to 2013, the NYC tech ecosystem added 45,000 jobs. The employment rate in the New York tech industry grew faster than the employment rate in New York City and the Nation.

What is special about this study is that the tech industry is treated as part of a greater ecosystem and not as an independent silo. The report defines three types of jobs: 1. tech jobs in the tech industry, 2. non- tech jobs in the tech industry and 3. tech jobs in non- tech industries.


Here are some key facts from the report:

  • 58,000 people work in tech occupations in tech industries (e.g. a computer programmer at Google);
  • 83,000 people work in non-tech occupations in tech industries (e.g. a sales representative at Etsy) and
  • 150,000 people work in tech occupations in non-tech industries (e.g. a web developer at Citi).

Tech has become a cross-cutting industry that powers a broad range of other vertical industries, such as healthcare, media and education. With “52% of New York tech ecosystem jobs [being] within non-tech industries” this report underlines this trend.

Continue reading


NYC Startups, Know Your Incubators

By Andrés Uribe, Expedition PR

While there’s a lot of talk about startups in NYC and incubators to help fuel these growing businesses, not all incubators are one size fits all. Fact is, no matter what type of company it is that you’re working on, there is an incubator for you. Here are a few incubators to consider based off the type of company you’re trying to start.

2ec5098544966b82ff20a8b8898e8295Food – Hot Bread Kitchen Incubates
Perhaps one of the most obvious startup business categories that is going to need a little more than high speed internet and a shared conference room is the food category. Once you’ve outgrown your home kitchen, it’s time to give Hot Bread Kitchen (HBK) Incubates a call. HBK is a culinary incubator and business development program. As a member of HBK’s incubator, you will have the chance to rent commercial kitchen space at well below market rates, as well as attend commercial kitchen training courses and culinary workshops. You will also be immersed in a culture of food entrepreneurs with unique businesses and small but strong menu/product lines. Continue reading


Exciting Month Ahead: Tech Triangle U, NY Tech Day, and Tasting Brooklyn

By Andrés Uribe, Expedition PR

Spring is upon us and isn’t it sweet! After being holed up in the office all winter, clinging to the heater, the Expedition PR team is excited to get out and attend some great events going on in Brooklyn and Manhattan. Here’s a quick look at where you can find us:

April 22ndTech Triangle U
Kicking off this month’s events for Expedition PR is Tech Triangle U. We are pleased to announce that we will be participating in the Flash Networking Kick-Off session. This session will be set up in a ‘speed dating’ format where companies and students will have the opportunity to interact and network with one another. If you plan on attending, sign up here! The event will take place at reBar in DUMBO from 6-8pm.

Screen_Shot_2014-03-28_at_11.15.31_AMApril 24thNY Techday
Expedition PR is back for another year to one of our favorite events, NY Techday! Once again taking place at Pier 92 in Manhattan, NY Techday will feature over 400 exhibitors this year and is expecting to see over 10,000 attendees. While at the event you’ll be able to hear from and network with the latest and greatest from the NYC Startup community. Also, quick tip, bring a backpack, because you’re going to want to have a place to store all the goodies that exhibitors and sponsors will be giving out during the show. Last year I won a table tennis paddle from Spin NYC! Attendance is free of charge, just sign up here. Stop by the Expedition PR booth while you’re there, we’ll be offering office hours during the show with free advice to startups on PR and social media marketing.

April 29thTasting Brooklyn hosted by Social Fix (formerly Brooklyn Exposed)
Also very excited for this event and all the wonderful treats that will be available for sampling, Expedition PR will be attending Tasting Brooklyn with client Falansai Vietnamese Kitchen. Falansai’s chef Henry Trieu was named among the best new chefs in 2013 by Brooklyn Magazine. Depending on the ticket you choose to get, expect 2.5-3.5 hours of tasting all of what Brooklyn and surround NYC has to offer. Tickets can be purchased here. Make sure to stop by the Falansai table for some awesome appetizer samplers and be sure to mention this post for a special treat ;).

We look forward to seeing you end of April!


Hollywood’s A-List Rules Twitter

This post was originally published by ACM Computers in Entertainment on March 31, 2014.

Ellen DeGeneres Group Selfie During the Oscars Proofs Entertainment Content Rules Social Media and Shows the Marketing Power of the Second Screen

By Katja Schroeder, Expedition PR

Ellen DeGeneres’ group selfie featuring herself, 10 A-list celebrities and the brother of Academy Award winner Lupita Nyong’o during the Oscars on March 2nd was a slam dunk on Twitter for Hollywood. Within a few hours the star-studded selfie dethroned President Obama’s victory photo as the most retweeted picture on Twitter in history. To date it has achieved more than 3.4 million retweets and prompted parodies, including one from The Simpsons.  In comparison, Obama’s victory photo was shared 780,000 times.

At the one million retweet mark, Twitter honored Ellen DeGeneres for setting a new world record with – what else – a Tweet.

The envelope please….to @TheEllenShow – this is now the most re-tweeted Tweet with over 1 million RTs. Congrats!

— Twitter (@twitter) March 2, 2014


If you are not one of the over three million people who retweeted or liked the picture since the Academy Awards ceremony, this is the famous tweet that started it all:

If only Bradley’s arm was longer. Best photo ever. #oscarspic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) 3. März 2014

With the exception of Meryl Streep, who according to media reports exclaimed at the group shot that she has never tweeted before, entertainment celebrities have the highest following on Twitter. Continue reading


Magnolia Bakery Steps Up Their Marketing Efforts with MasterCard Partnership

By Andrés Uribe, Expedition PR

New York City’s cupcake icon, Magnolia Bakery, stepped up their marketing recently with a key partnership with MasterCard and participation in the Priceless Surprises and MasterPass programs.

Magnolia BakeryKicking off the partnership, Magnolia Bakery participated in a Priceless Surprises campaign with MasterCard on January 31st. Through the campaign, MasterCard holders were offered a free cupcake at any US based Magnolia Bakery location just for showing their card. The campaign was so successful that Magnolia Bakery saw a 38% spike in sales on that day and was able to attribute 30% of that spike directly to the campaign. Their participation was part of an even bigger campaign where MasterCard was randomly choosing customers who shared moments over Instagram with the hashtag ‘#PricelssSurprises’ and giving them anything from free tickets to the Oscars, Justin Timberlake tickets, and more. Although no stats were given, one can presume that Magnolia Bakery also enjoyed a huge social media spike as customers used their free cupcakes to enter to win some of these bigger prizes. Continue reading


Preparing for your Product Launch: Choosing a Communications Mix

By Andrés Uribe, Expedition PR

As our 2nd ebook, Preparing for your Product Launch is nearing the end of production, we thought we’d give you another sneak peek at what’s in store for you. Chapter 4 will cover how to choose your communications mix. Here is a quick preview:

Poser_MarketingOnce you’ve chosen a target audience picking your communication channels becomes easy; simply make sure your product’s name is in places where your target audience will see it. Well at least that’s the simplified version. With so many choices, anywhere from social media to sandwich boards, it can become difficult to identify where your customers hang out.

Here are a few steps to help you identify which channels will give you the best chance of being noticed by the people most likely to purchase your product.

1. Consider ALL channels available to you. Surely going into this you will have some idea of what platforms to conduct marketing campaigns on in order to hit your target audience. Well this is the part of the process where you forget those preconceived notions of what your communications mix will look like and take a moment to consider all of your options. There are literally thousands of channels to communicate your message across. A great way to start the process of finding the right channels is by finding a list of marketing channels, like this one, and going one by one and highlighting the ones that might work for your product. Continue reading


Marketing Planning: Watch Out for These 7 Events in Q2

by Julian Steinforth, Expedition PR


Andres Uribe at NY Tech Day in May 2013

Andres Uribe at NY Tech Day in May 2013

As the first quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q2.


1. Earth Day, April 22, 2014, Worldwide

Hashtag: #earthday

With more than 1 billion people participating in Earth Day activities each year, the event is the largest civic observance in the world. Started in 1970 the modern environmental movement has achieved to pass among other landmarks the Clean Air Act, Clean Water Act and the Endangered Species Act. If you want to find out how you can take action and participate, visit http://www.earthday.org/


2. NY Tech Day, April 24, 2014, Pier 92, New York City

Hashtag: #NYTD

On NY Tech Day over 400 companies will strut their stuff to thousands of visitors, investors and reporters.  Exhibitors include tech startups from all over the world and across all industries.  The Expedition PR team will have a booth at NY Tech Day. The event is free to attend, so register now and don’t forget to stop by at our booth. Continue reading