In December 2011 the Expedition PR team supported Interval Studios with the reboot of their iPad app Thicket. The interactive art app for handhelds was featured in key consumer tech media and achieved 42,000 downloads world wide within a month. Read the case study here:
Check out the video created by Interval Studios:
The Expedition PR team wishes you a wonderful holiday season and a Happy New Year.
As a creative outlet to experience the excitement and different moods of the holiday time, we recommend the rebooted Thicket app. (Sorry Android users, the new version is iPad only)
You can download it for free here.
Here is also a short video to get you in the spirit, http://vimeo.com/33944087
Happy holidays
We are thrilled to announced that The New York City Department of Small Business Services certified Expedition PR as a Woman-owned Business Enterprise (WBE). According The Department of Small Business Services, Division of Economic and Financial Opportunity (SBS/DEFO), certified businesses have greater access to contracting opportunities through classes, networking events, and targeted solicitations. They receive information and technical assistance to better compete for contracts and benefit from inclusion in the City’s Online Directory of Certified Businesses.
Freeborders, Inc., a global provider of consulting, technology and outsourcing solutions to financial services and Internet based businesses, has named Expedition PR as its agency of record. Working closely with Freeborders’ marketing team, Expedition PR will execute an integrated communications program to further strengthen Freeborders’ position in the global consulting and IT services market.
“We selected Expedition PR based on the agency’s international experience and results-driven approach to enhance Freeborders brand recognition in a competitive market,” said Jean Cholka, CEO at Freeborders. “The agency’s team has a thorough understanding of the international market dynamics and a proven track record of executing communication programs designed for business and IT users.”
“We believe that technology is a driving force that transforms the way companies conduct business and compete internationally as well as in their home markets. Our focus will be to communicate the business advantage created by the use of innovative technology,” added Katja Schroeder, president of Expedition PR.
Click here to read the announcement.
In partnership with NYU and St. Francis College, Expedition PR is organizing a CIO roundtable on the topic “Achieving Maximum Business Impact With The Cloud.” The invitation-only event for senior IT executives will take place in New York on September 28, 2011.
Clouds and cloud technology are on top of mind at every company across all industries. The current discussion focuses on technical capabilities, security, and cost savings. Companies that will get the most business value from the cloud are the ones that see the cloud as an opportunity to transform their IT operations. A group of senior IT executives will discuss how to leverage the cloud to achieve maximum business impact.
Discussion topics include:
Please contact us at contact@expeditionpr.com, if you are interested in obtaining an invitation.
Expedition PR has moved its operations to a green office building in downtown Brooklyn. The new address is:
147 Prince Street
Brooklyn, NY, 11201
Phone: +1 (718) 514-2083
Brooklyn, NY, February 2011 – Katja Schroeder, president of Expedition PR, has earned the Certified CSR Practitioner (CSR-P) designation by the Centre for Sustainability and Excellence (CSE), an international advisory, coaching, and training organization that specializes in corporate social responsibility and sustainable development solutions.
Approved and accredited by the Institute of Environmental Management and Assessment (IEMA), the CSE certification process measures the strategic abilities and technical skills of professionals working in CSR and Sustainability, and is a critical step for successful career growth. “The CSR-P designation distinguishes a professional as someone who is knowledgeable, confident, and employs international best practices and frameworks to add value to an organization,” says Nikos Avlonas, President of the CSE.
Ms. Schroeder joins an elite group of more than 110 certified CSR and Sustainability Practitioners representing more than10 countries. For more information about the certification process visit http://www.cse-net.org/Contents.aspx?CatId=12.
Katja Schroeder, President of Expedition PR, joined the faculty of St. Francis College as Adjunct Professor. Starting with the Spring 2011 semester, Schroeder will teach students the fundamentals of public relations.
In December 2010 John Doorley and Helio Fred Garcia published a revised edition of their book “Reputation Management: The Key for Successful Public Relations and Corporate Communications”. The book includes a chapter on global corporate communications which was co-authored by Expedition PR’s Katja Schroeder together with Prof. Lynn Appelbaum. The chapter offers best practices and case studies for global communications. It also has a spotlight on sustainability.
On September 4, 2009, Expedition PR, organized the Executive Forum “Innovation in Times of Cost Cutting” in New York City for the CIO Circle, an exclusive peer-to-peer forum for senior IT executives. The CIO Circle Forum brought together senior IT executives from various industries to discuss how IT is helping companies to save costs or find new revenue streams.
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