Get PR Advice

We offer workshops and individual consulting sessions to boost your PR and social media marketing campaigns.

Individual Consulting Sessions
Facing a communications hurdle, or looking for inspiration?
Book one of our senior communications consultants to discuss specific communications questions or brainstorm ideas.
Format: In person, phone, online
Audience: From junior to senior communications professionals, Small and SME business owners
Duration: 60 Minutes

 

Workshop: PR 1:1
Attend this 1-hour introductory seminar to learn how integrated public relations can increase the visibility and market demand for your company.  This workshop will provide you with an overview of the media landscape and explain the different PR tools and social media channels. You will learn:

  • The building blocks of an effective PR plan (strategy building)
  • What PR and social media marketing tactics are available
  • How to identify key audiences and influencers
  • Ways to measure PR and social media marketing activities
Duration: 60 minutes
Format Meeting or online seminar (web link and dial-in will be provided)
Audience Small and midsize business owners

 

Workshop: Introduction to Social Media Marketing
Instagram, Pinterest, Facebook, Twitter, Foursquare, Vine, Foodspotting,…with an ever-growing social media landscape and only so many hours during the week on which channels should you focus.  Brands also have discovers the power of crowd-sourced content as part of their marketing and customer engagement strategy. Attend this 1-hour seminar to learn how to identify the social media channels that best support your communications strategy and goal:

  • What are the top online and social channels for your industry
  • Steps to take to develop a focused social media marketing strategy that fits your budget and goal
  • Tools and processes to help identify audiences and monitor engagement
  • Learn from social media success stories
Duration: 60 minutes
Format Online seminar (web link and dial-in will be provided)
Audience: Startups, SMEs, Social Media Marketing beginners

 

Workshop: Developing Global Communications Programs
Is your company entering new markets? Are you suddenly tasked to oversee your company’s communications program across different countries? This 60-minute workshop goes over best practices on how to set up and implement global communications programs.

  • What factors need to be considered when implementing a PR program in another country
  • How to prepare your executives:  typical questions asked by the media in other countries
  • How to  be balance global/local messages
  • Develop a communications kit
  • Learn from best practices and success stories

Add-on: Global PR Strategy developed by the agency, including the set-up of local PR agency partners or freelance professionals to work with on local PR campaigns.

Trainer: Katja Schroeder developed award-winning communications programs for companies in North America, Europe and Asia.  Schroeder co-authored the chapter about global corporate communications in the book “Reputation Management”. She teaches Social Media Marketing and PR as an Adjunct Professor at St. Francis College in Brooklyn, NY.

Duration: 60 minutes
Format: Onsite or Online seminar (web link and dial-in will be provided)
Audience: This session is for communications professionals who are tasked to drive global communications programs.

Please contact us at contact@expeditionpr.com  for more information and pricing.