Download our free eBook Product Launch Marketing Tips and Tricks
In the second edition of our eBook Startup Series we provide tips and tricks for choosing the right marketing strategy for your product launch. The eBook covers five product marketing program steps:
- Timing – what you need to have in place to get results
- Platform – how to choose the best launch venue
- Influencer Mapping – ways to identify your key influencers
- Communications Mix – criteria for selecting the right marketing channels
- Measurement – how to set metrics in place to track results
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