Katja Schroeder, Expedition PR
As a public relations agency with a thing for tech and sustainability, my obvious daily reading choices include TechCrunch, Mashable, The Wall Street Journal, and The New York Times at breakfast. I continue my reading round with Business Insider, Fast Company and Green Biz during the day. To scan the news quickly, I turn to Twitter and the Flipboard app. Twitter shows me what’s trending and I have key words set up for topics that are of interest to me.
There are a number of sites and newsletters that help me and my colleagues stay up to date and serve as an inspiration for new story ideas. Here are just a few of them:
Smart Briefs – A great free email newsletter that picks out the best news stories for a particular topic of interest, including tech, sustainability, energy, social media and entrepreneurship. But choose your topics wisely to manage your Inbox. The tech category has 20 newsletters alone. Stay with your main area of interest.
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Techlicious – This consumer tech blog evaluates tech products – from hardware to apps – and gives practical tips. The blog basically helps consumers embrace new technologies. The agency often works with tech companies that need to communicate their product to non-techies. We translate technical three-letter acronyms into sentences that show the power of the product and make it relevant for its users.
As we are based in Brooklyn, a rising tech hub, I also follow the local news. My recommendation is to subscribe to the Brooklyn Chamber of Commerce publishes a newsletter that summarizes major developments and entrepreneurial activities in the borough, and to Technically Brooklyn, a site that covers Brooklyn tech companies and the local tech community.
Oh, the places we’ll go, with all the reading we’ll do.