07/25/14

How Wearable Tech Is Changing The Sports Industry

By Julian Steinforth, Expedition PR

http://www.keswaab.com/Adidas

http://www.keswaab.com/Adidas

This week the Fitness & Sports Wearable Technology Conference FAST took place in New York, as part of the Wearable Tech Expo. With Pivothead and adidas two large brands in the wearable tech industry gave some insights of their products and on ways to use them.

Pivothead sells glasses that are equipped with an HD camera that is placed between the eyebrows, guaranteeing hands and distraction free recording and capturing during activities. In other words, you have the same effect as putting a GoPro camera on top of your head, only without looking goofy. Pivothead’s two models Kudu and Durango can be bought in different colors and are both connectable to the Pivothead mobile app. But Christopher Cox, founder and president of Pivothead, didn’t talk much about the technical details of his creations. Instead he focused on ways to use his product. He gave some amazing insights on how broadcasting, brands and companies in the sport industry could take advantage.

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07/23/14

The Future of Television Might Not Be Televised: Aero Fights Back

By Dennis Anderson, Katja Schroeder, Robert Wu

Source: http://dpo.st/1lv20bM

Source: http://dpo.st/1lv20bM

Social media was a buzz in July about the World Cup events. The final game between Germany and Brazil was the most-tweeted sports event with 35.6 million tweets [1].  Where to watch the games and what countries’ teams were playing were among the different topics trending through various social media channels.  Many had simply planned to watch the games using their mobile devices through a platform known as Aereo. Subscribers pay a fee in exchange for almost real-time cable content streamed to their Internet-connected device. However, many of those subscribers who had planned to use Aereo to watch the games were largely left in the lurch, as service was abruptly suspended on June 28, 2014 in response to the U.S. Supreme Court’s decision in American Broadcasting Cos., Inc. v. Aereo, Inc.[2]. In that ruling, six Justices of the Court agreed the nature of Aereo’s streaming video service infringed upon the copyrights of television broadcasting companies.

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11/19/13

Video Killed the PowerPoint Star

The Rise of Video for Collaboration in the Social Enterprise

By Julian Steinforth, Expedition PR

Video is increasingly used by marketers. According to invisia.com 100 million Internet users watch an online video each day. It is also a powerful tool for internal communications and collaboration and will further gain importance in the next years. Last week, Business Development Institute and PR Newswire  organized a summit on The Future of Collaboration & Internal Communications at the Graduate Center of City University in New York.  One of the sessions, given by Aaron Walt of Kaltura, was on the benefits of using video in the social enterprise.

Video messages can replace PowerPoint presentations

Video messages are more engaging than emails and presentations

Companies have adopted the use of social media for internal and external communications. Social media platforms enable companies to have a direct dialogue with all types of stakeholders, including employees and customers. Tools like Twitter and Facebook, among others, allow companies to inform about topics and engage with their audiences in ways that were not possible before. Now that the use of social media is common practice, it is time to take the next step: employing video for internal collaboration.

Incorporating video messages and video conferences into the daily routine will open up new possibilities for stakeholder engagement. It will change the way we communicate and collaborate.

The quality of self-made videos will continuously improve in the next years as new camera technologies and editing programs become available.

Let’s take a look at some of the areas that will benefit from using video: Continue reading