07/25/14

How Wearable Tech Is Changing The Sports Industry

By Julian Steinforth, Expedition PR

http://www.keswaab.com/Adidas

http://www.keswaab.com/Adidas

This week the Fitness & Sports Wearable Technology Conference FAST took place in New York, as part of the Wearable Tech Expo. With Pivothead and adidas two large brands in the wearable tech industry gave some insights of their products and on ways to use them.

Pivothead sells glasses that are equipped with an HD camera that is placed between the eyebrows, guaranteeing hands and distraction free recording and capturing during activities. In other words, you have the same effect as putting a GoPro camera on top of your head, only without looking goofy. Pivothead’s two models Kudu and Durango can be bought in different colors and are both connectable to the Pivothead mobile app. But Christopher Cox, founder and president of Pivothead, didn’t talk much about the technical details of his creations. Instead he focused on ways to use his product. He gave some amazing insights on how broadcasting, brands and companies in the sport industry could take advantage.

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