The former startup Chobani just became the most popular yogurt brand in the U.S., beating out General Mills-owned Yoplait. Airbnb is the new synonym for travel accommodation. As startups dethrone existing brands, there is a new openness and urgency, to learn from startups on how to do marketing. We randomly asked marketing colleagues what comes…
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Global Communications Trends in 2015 (navos study)
Our partner agency in Germany, navos public dialogue consultants, surveyed communications professionals in more than 10 countries to identify key industry trends for 2015. The survey results show that societal, technology and government changes have changed the tool box of the communications professional. Communications strategies also adapted to the way consumers and business audiences get…
Read MoreWhat Are The Best Key Performance Indicators For B2B Content Marketers?
By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
Read MoreSix Industry Events to Keep on the Radar for Q4 Marketing Planning
By Julian Steinforth, Expedition PR As the third quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q4. Water Innovation Summit 2014, September 23- September 24, 2014, Berkeley, CA This is a…
Read MoreTwo Charity Campaigns that Went Viral
By Julian Steinforth, Expedition PR According to BBC News people donated $98.2 million to the Amyotrophic Lateral Sclerosis (ALS) Association from July 29 to August 28 this year – compared with $2.7 million donated during the same period last year. All thanks to its Ice Bucket Challenge. Celebrities, politicians, business executives were among the thousands…
Read MoreRecap: Brooklyn Tech Meetup on 3D- Printing
By Julian Steinforth, Expedition PR Brooklyn, August 26, 2014 – I was a little early for the Brooklyn Tech Meetup at Huge’s offices in Dumbo. So I had time to go to the waterfront and enjoy the view of the Manhattan skyline that gleamed in the sunset. With such a start I expected the Meetup…
Read MoreThe 5 Best News Aggregator Apps For Marketers & PR People
By Julian Steinforth, Expedition PR With information overload growing, one challenge for marketers, content creators and PR people is to find relevant content and ideas. News aggregator apps can help you to put relevant content together, stay up-to-date and find articles for your interests. Here are five new aggregator apps that we work with: Flipboard…
Read More3 Common Mistakes Marketers Make When Trying To Make Their Campaign Go Viral
By Julian Steinforth, Expedition PR There is not shortage of articles that offer advice on how to create marketing content that can go viral. However, nobody can tell you for sure what mechanism works behind the phenomenon of viral campaigns: content that gets shared and commented on by millions of people worldwide. The foundation of…
Read More10 Must-Read Publications For Startups
By Julian Steinforth, Expedition PR Last week we published an article on “Books You Want To Read This Summer” and before that we recommended “A Few Sites To Follow The News And Get Ideas”. This time we put together a few blogs and publications that we think every entrepreneur should read to stay ahead of…
Read MoreBooks You Want To Read This Summer
By Julian Steinforth, Expedition PR August is around the corner. Many of you will escape the city – and the heat – to get some deserved vacation. Downtime is also reading time. To help you recharge and get new ideas, we have assembled a few reading lists to help you make your pick: Mashable’s list…
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