News & Events

Meet Expedition PR at one of these events:

Brooklyn Tech Triangle – April 21-27Downtown Brooklyn, Dumbo, Navy Yard
Find us on April 22 at the Flash Networking Panel

NY Tech Day – April 24Pier 92
Check out our company profile here!

Northside NeXT – June 12-19McCarren Park



Katja Schroeder, President of Expedition PR, has Been Named to the Advisory Board of Saint Francis College’s Center for Entrepreneurship
February 18, 2014 – Expedition PR is thrilled to announce that Katja Schroeder, President of Expedition PR, has been named to the advisory board of Saint Francis College’s Center for Entrepreneurship. As part of her role, Katja will be advising the center on best practices regarding their social media engagement strategy. Please follow this link for a complete list of members of the center’s advisory board:

Expedition PR has once again made the list of Top Technology PR Agencies
Janurary 23, 2014 – Expedition PR is pleased to announce that has once again rated our services amongst the top ten in the tech sector. is an independent authority on PR with the purpose of uncovering and name those individuals or services supplying the best public relations services all over the world. For the complete release announcing Expedition PR’s ranking, please follow this link:

Now Available: Online PR & Social Media Workshops; Consulting Sessions On Demand
Nov.  15, 2013 –  The agency is now offering a series of online PR and Social Media Marketing workshops and consulting sessions. The sessions, which can be booked via the agency’s website – –  were specifically designed to help companies of all sizes build and execute effective integrated communications programs. This includes combining social media marketing and traditional PR and marketing tools and earned and paid media strategies. Addressing the need for ad hoc communications advice, the agency also now offers PR professionals to book consulting sessions with senior counselors to seek advice on specific communications challenges and global PR program planning.

Expedition PR Team Members Complete Google Digital Analytics Course

Oct. 2013 –  Our motto is “never stop learning.” To sharpen our  social media marketing skills, Expedition PR team members successfully completed the Google Digital Analytics Fundamentals class and were awarded a certificate of course completion.

Expedition PR Names Among Top Ten PR Agencies in Technology by
August 09, 2013 – The independent public relations authority has ranked Expedition PR #6 on the Top Ten Technology PR Agencies list in August 2013. Expedition PR received an overall score of 97.8%. Katja Schroeder, President of Expedition PR, stated “Technology is changing the way we live and work. It is the basis of innovation and a driver for socioeconomic development. Our mission is to raise awareness for innovative companies that are shaping our future – in a sustainable way. As such, we are very excited to be acknowledged as one of the top PR agencies for technology companies. ”

Expedition PR Unveils Updated Mobile App Marketing Offering
May 21, 2013 – Expedition PR LLC announced today its application promotion service designed for the latest mobile apps.  The agency has worked with developers to meet their objectives via reviews, downloads, industry distinctions, and interest from key stakeholders.

Founded in 2009 and based in Brooklyn, NY, Expedition PR is a boutique agency that provides progressive communications designed for established and emerging global brands. The agency works with a mix of large and small businesses in the consumer tech and B2B sectors.

According to eMarketer, a top trend of 2013 is a mobile-first strategy since mobile technologies and applications are no longer an adjunct of the desktop.

“We’ve expanded our mobile application launch acumen over the years as the online dynamic and opportunities have exploded,” said Katja Schroeder, President of Expedition PR. “We know that technology is paving the way for a sustainable future, and app developers — like our clients — are doing just that by offering cutting edge, educational and entertaining content.”

You can read the entire announcement about Expedition PR’s Mobile App Marketing service here

Read our case studies – Thicket and Morton Subotnick’s Pitch Painter

topPRagencies Ranked Expedition PR Among Top Ten Technology PR Shops
May 4, 2013 – The new industry evaluation organization topPRagencies ranked Expedition on sixth place in its ranking of top PR agency providers. topPRagencies evaluates and ranks PR agencies in the industry based on their core industries and their areas of service.

Seed&Spark Selects Expedition PR As Marketing Partner 

January 14, 2013 – Seed&Spark, the first end-to-end solution for independent films to fund, produce, and distribute their films using the power of the crowd, has named Expedition PR as its public relations and marketing partner.

Founded in 2009 and based in Brooklyn, NY, Expedition PR is a boutique agency that provides progressive communications programs designed for established and emerging global brands. The agency works with a mix of large and small businesses in the consumer tech and B2B sectors.

Expedition PR will work closely with the Seed&Spark leadership team to execute marketing communications activities that raise visibility for the innovative Seed&Spark platform and the fundraising campaigns it is housing to promote independent film projects. The program will include media relations, social media, and thought-leadership strategies. The companies will collaborate to assist independent filmmakers with using social media to engage with their audience early on. Together, they are developing best practices for building digital communities.

“We’re a young company at the intersection of two industries – film and technology – and Katja and her team helped us develop a clear story and delivered results starting day one,” said Emily Best, Founder and CEO of Seed&Spark.

Click here to read the announcement.

Predictions for 2013 ( New York Enterprise Report)
January 2013
New York Enterprise Report asked business owners in New York City about their 2013 predictions. Here is what we said about the changes taking place in the industry:

“In the communications industry, social media has moved from a novelty and add-on to a core element of every communications program. Team members’ skillsets need to span a broad spectrum, from traditional writing, storytelling, and media relations to driving engagement via social media channels.” Katja Schroeder, president, Expedition PR

You can read the entire article here

Expedition PR Founder Named Among The Stevie Awards for Women in Business Judges
October 1, 2012
Expedition PR’s founder Katja Schroeder is thrilled to be one of the judges that will review The Stevie Awards for Women in Business. The Stevie® Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs, and the organizations they run. If you are a successful business woman, don’t miss your chance to submit an application. Submissions are accepted until September 28. For more information on the awards, click here.

And a Silver Stevie Award Goes To SAP and Expedition PR for Their Customer Experience Edge Campaign
August 15, 2012

The 2012 International Business Awards were announced today, the world’s only international, all-encompassing business awards program.

SAP and Expedition PR were awarded a Silver STEVIE for their customer experience edge communications campaign.

The joint campaign “SAP and Expedition PR Go By the Book: The Customer Experience Edge” was honored in the Communications or PR Campaign/Program of the Year – Marketing – Business to Business – category.

Gold, Silver and Bronze Stevie winners were selected from more than 3,200 entries received from organizations and individuals in more than 50 nations.

For more information, read the Stevie Awards press release as well as our press release.

Expedition PR Introduces Media And Cross-Cultural Training Programs
August 13, 2012

Expedition PR introduced a modular training program that enables executives to communicate across cultures and have successful business meetings at home and abroad. The program is designed for business leaders, entrepreneurs, non-profit organizations and marketing professionals who want to sharpen their global media relations skills and interact successfully with stakeholders across different nations. The Expedition PR training program encompasses modules for media training and cross-cultural communications that can be taken as stand-alone programs or as an integrated training package. Follow this link to ready the release.

Expedition PR Certified as Women-Owned Business (WBE Certification)
October 10, 2011
We are thrilled to announced that The New York City Department of Small Business Services certified Expedition PR as a Woman-owned Business Enterprise (WBE). According The Department of Small Business Services, Division of Economic and Financial Opportunity (SBS/DEFO), certified businesses have greater access to contracting opportunities through classes, networking events, and targeted solicitations. They receive information and technical assistance to better compete for contracts and benefit from inclusion in the City’s Online Directory of Certified Businesses.

Expedition PR Named Agency of Record by Freeborders
August 23, 2011

Freeborders, Inc., a global provider of consulting, technology and outsourcing solutions to financial services and Internet based businesses, has named Expedition PR as its agency of record. Working closely with Freeborders’ marketing team, Expedition PR will execute an integrated communications program to further strengthen Freeborders’ position in the global consulting and IT services market.

“We selected Expedition PR based on the agency’s international experience and results-driven approach to enhance Freeborders brand recognition in a competitive market,” said Jean Cholka, CEO at Freeborders. “The agency’s team has a thorough understanding of the international market dynamics and a proven track record of executing communication programs designed for business and IT users.”

“We believe that technology is a driving force that transforms the way companies conduct business and compete internationally as well as in their home markets. Our focus will be to communicate the business advantage created by the use of innovative technology,” added Katja Schroeder, president of Expedition PR.

Click here to read the announcement.

Upcoming Event: CIO Roundtable, New York, Sept. 28
In partnership with NYU and St. Francis College, Expedition PR is organizing a CIO roundtable on the topic “Achieving Maximum Business Impact With The Cloud.” The invitation-only event for senior IT executives will take place in New York on September 28, 2011.

Clouds and cloud technology are on top of mind at every company across all industries. The current discussion focuses on technical capabilities, security, and cost savings.   Companies that will get the most business value from the cloud are the ones that see the cloud as an opportunity to transform their IT operations.  A group of senior IT executives will discuss how to leverage the cloud to achieve maximum business impact.

CSR-P Certification Obtained
February 2011 – Katja Schroeder, president of Expedition PR, has earned the Certified CSR Practitioner (CSR-P) designation by the Centre for Sustainability and Excellence (CSE), an international advisory, coaching, and training organization that specializes in corporate social responsibility and sustainable development solutions.

Approved and accredited by the Institute of Environmental Management and Assessment (IEMA), the CSE certification process measures the strategic abilities and technical skills of professionals working in CSR and Sustainability, and is a critical step for successful career growth. “The CSR-P designation distinguishes a professional as someone who is knowledgeable, confident, and employs international best practices and frameworks to add value to an organization,” says Nikos Avlonas, President of the CSE.

Ms. Schroeder joins an elite group of more than 110 certified CSR and Sustainability Practitioners representing more than10 countries. For more information about the certification process visit

Expedition PR President Becomes Adjunct Professor at St. Francis College
Katja Schroeder, President of Expedition PR, joined the faculty of St. Francis College as Adjunct Professor. Starting with the Spring 2011 semester, Schroeder will teach students the fundamentals of public relations.

Global Communications Chapter Published in Reputation Management Book
In December 2010 John Doorley and Helio Fred Garcia published a revised edition of their book “Reputation Management: The Key for Successful Public Relations and Corporate Communications”. The book includes a chapter on global corporate communications which was co-authored by Expedition PR’s Katja Schroeder together with Prof. Lynn  Appelbaum. The chapter offers best practices and case studies for global communications. It also has a spotlight on sustainability.