Read, Write, Pitch – A Few Sites To Follow The News And Get Ideas

Katja Schroeder, Expedition PR

Electronic and paper media concept“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” 
Dr. SeussI Can Read With My Eyes Shut!


As a public relations agency with a thing for tech and sustainability, my obvious daily reading choices include TechCrunch, Mashable, The Wall Street Journal, and The New York Times at breakfast. I continue my reading round with Business Insider, Fast Company and Green Biz during the day. To scan the news quickly, I turn to Twitter and the Flipboard app. Twitter shows me what’s trending and I have key words set up for topics that are of interest to me.

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Don’t Be Afraid to Re-Evaluate Your 2014 PR Planning After Q1

Katja Schroeder, Expedition PR

2014 is now in full swing. Your 2014 communications goals are set, your strategy vetted, and the program started like clockwork. You are on track for a successful first quarter.

Communications Programs Need a Quarterly Review to Ensure a Tight Alignment with the Business Strategy

Communications Programs Need a Quarterly Review to Ensure a Tight Alignment with the Business Strategy

But what happens after the end of March? Business strategies change throughout the year and are often altering a company’s communications platforms and priorities.

While dealing with the unexpected has become a daily routine for communications professionals, it does not mean that executing communications plans has become a thing of the past. On the contrary, a fast changing business environment just changed the communications planning cycle.

Like financial and sustainability reporting, communications programs need to be re-assessed on a quarterly basis to stay aligned with the business and the news cycle.

Expedition PR offers instant access to senior PR counsel. We can help to review PR programs on a quarterly basis to keep it aligned with the business strategy and help achieve department goals.   

You can book consulting services on demand directly via our website by following this link.  


5 Word of Mouth Marketing Rules Every Organization Should Know

By Katja Schroeder, Expedition PR

Recently, I invited Idil Cakim, the author of the book ‘Implementing Word of Mouth Marketing’to be a guest speaker at my Social Media Marketing class at St Francis College.

Cakim has worked on an extensive number of digital campaigns and research studies. Her book succinctly explains the dynamics of online word of mouth. It is a practical guide that helps organizations identify the right online influencers, craft the stories that will resonate with their audiences, and build sustainable communities vial social media.


Idil Cakim Rule # 1 Relevance and Reach (2)

 Cakim presented five core rules for digital marketing strategies:

          #1 Focus on Reach and Relevance

          #2  Recruit Many, Speak 1:1

          #3 Have a Shareable Message

          #4 Build a Long-Term Relationship

          #5 Measure Before, During and After the Campaign


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Politics Gone Silly: 3 Places Communications Can Go Right … Or Wrong

By Tress Fereday

With a presidential election looming, politics is the hot topic in media coverage, tweets, and office chatter. I get a chuckle out of the funniest tweets following big events like the debate.

While you may be in business, not politics, there are lessons (good and bad) to be gained from this campaign season.

It was the article about the Kitchen Aid tweet that got me thinking. Now what do appliances have to do with politics? Mmmmm … NOTHING!
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