Katja Schroeder, Expedition PR “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss, I Can Read With My Eyes Shut! As a public relations agency with a thing for tech and sustainability, my obvious daily reading choices include TechCrunch, Mashable, The…
Read MoreCategory: PR Tips & Tools
Don’t Be Afraid to Re-Evaluate Your 2014 PR Planning After Q1
Katja Schroeder, Expedition PR 2014 is now in full swing. Your 2014 communications goals are set, your strategy vetted, and the program started like clockwork. You are on track for a successful first quarter. But what happens after the end of March? Business strategies change throughout the year and are often altering a company’s communications…
Read More5 Word of Mouth Marketing Rules Every Organization Should Know
By Katja Schroeder, Expedition PR Recently, I invited Idil Cakim, the author of the book ‘Implementing Word of Mouth Marketing’to be a guest speaker at my Social Media Marketing class at St Francis College. Cakim has worked on an extensive number of digital campaigns and research studies. Her book succinctly explains the dynamics of online…
Read MorePolitics Gone Silly: 3 Places Communications Can Go Right … Or Wrong
By Tress Fereday With a presidential election looming, politics is the hot topic in media coverage, tweets, and office chatter. I get a chuckle out of the funniest tweets following big events like the debate. While you may be in business, not politics, there are lessons (good and bad) to be gained from this campaign…
Read More