By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
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8 Tips on How to Get Market Visibility on a Shoestring Budget as a Startup
by Katja Schroeder, Expedition PR As a startup, chances are that you only have a limited budget for your marketing program. However, getting market visibility is crucial to your business success. How can you compete against large companies with vast marketing resources? Public relations can be a powerful and efficient tool to reach your customers,…
Read More3 Marketing & PR Practices that Startups and Small Businesses Can Adapt from Large Corporations
By Julian Steinforth, Expedition PR In many ways large companies and startups organizations have a different business culture, level of bureaucracy and organizational structure. They also have different pain points. While startups and small businesses are struggling with a limited budget and lack of in-house expertise, large organizations often have an abundance of resources…
Read More5 Ways to Make a Difference on Earth Day
By Katja Schroeder, Expedition PR Wake up, it’s Earth Day. Marketers started drumming up support for Earth Day campaigns weeks ago. It’s not too late to participate. There will be a large number of local and virtual events – organized by government agencies, non-profits and corporation – that you can take part in to show…
Read More10 Questions for Idil Cakim on Word of Mouth
By Katja Schroeder, Expedition PR The explosion of social media channels has heightened the need for companies to build and manage their online reputation. It also has created opportunities to spread word of mouth messaging through mobile and social channels. We sat down with Idil Cakim to discuss tips and tricks for building online advocacy…
Read More5 Apps To Help You Out During a Snow Storm
By Andrés Uribe, Expedition PR It’s snowing out! The winter of 2013/14 is already shaping up as one to remember. With multiple snowstorms hitting the northeast and parts of the south, and people in places like Raleigh and Atlanta dealing with snow these cities just aren’t built to handle, everyone needs to do their part…
Read MoreWorld’s Largest Solar Boat Docks in NYC
Locals Tell Tales of a “Space” Ship Here’s to Switzerland’s MS Tûranor PlanetSolar, which arrives today in New York City. We’ve been excitedly awaiting its arrival after this first-of-its-kind catamaran set a new world speed record for a transatlantic crossing last month. PlanetSolar is currently traversing the entire world to illustrate the practical AND…
Read MoreRecap: Key Technology Trends Presented at SAPPHIRE NOW
By Nadine Leber, Expedition PR Last month, enterprise software market leader SAP AG hosted its annual conference SAPPHIRE® NOW in conjunction with the ASUG Annual Conference to showcase the latest technology trends and solutions to customers and partners. This year’s conference agenda had a focus on SAP HANA, the company’s in-memory platform that allows to…
Read MoreThink in #Hashtags
By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into…
Read MoreSmall Businesses in New York: Survival of the Fittest
By Katja Schroeder, Expedition PR Frank Sinatra knew about it. He even dedicated a song to it. New York City attracts people who have the perseverance to turn their dream into a reality. You not only meet these “kings of the hill” on Wall Street or Broadway; many of them are entrepreneurs who started a…
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