By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
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Six Industry Events to Keep on the Radar for Q4 Marketing Planning
By Julian Steinforth, Expedition PR As the third quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q4. Water Innovation Summit 2014, September 23- September 24, 2014, Berkeley, CA This is a…
Read MoreTwo Charity Campaigns that Went Viral
By Julian Steinforth, Expedition PR According to BBC News people donated $98.2 million to the Amyotrophic Lateral Sclerosis (ALS) Association from July 29 to August 28 this year – compared with $2.7 million donated during the same period last year. All thanks to its Ice Bucket Challenge. Celebrities, politicians, business executives were among the thousands…
Read MoreRecap: Brooklyn Tech Meetup on 3D- Printing
By Julian Steinforth, Expedition PR Brooklyn, August 26, 2014 – I was a little early for the Brooklyn Tech Meetup at Huge’s offices in Dumbo. So I had time to go to the waterfront and enjoy the view of the Manhattan skyline that gleamed in the sunset. With such a start I expected the Meetup…
Read MoreThe 5 Best News Aggregator Apps For Marketers & PR People
By Julian Steinforth, Expedition PR With information overload growing, one challenge for marketers, content creators and PR people is to find relevant content and ideas. News aggregator apps can help you to put relevant content together, stay up-to-date and find articles for your interests. Here are five new aggregator apps that we work with: Flipboard…
Read More3 Common Mistakes Marketers Make When Trying To Make Their Campaign Go Viral
By Julian Steinforth, Expedition PR There is not shortage of articles that offer advice on how to create marketing content that can go viral. However, nobody can tell you for sure what mechanism works behind the phenomenon of viral campaigns: content that gets shared and commented on by millions of people worldwide. The foundation of…
Read More10 Must-Read Publications For Startups
By Julian Steinforth, Expedition PR Last week we published an article on “Books You Want To Read This Summer” and before that we recommended “A Few Sites To Follow The News And Get Ideas”. This time we put together a few blogs and publications that we think every entrepreneur should read to stay ahead of…
Read MoreBooks You Want To Read This Summer
By Julian Steinforth, Expedition PR August is around the corner. Many of you will escape the city – and the heat – to get some deserved vacation. Downtime is also reading time. To help you recharge and get new ideas, we have assembled a few reading lists to help you make your pick: Mashable’s list…
Read MoreHow Wearable Tech Is Changing The Sports Industry
By Julian Steinforth, Expedition PR This week the Fitness & Sports Wearable Technology Conference FAST took place in New York, as part of the Wearable Tech Expo. With Pivothead and adidas two large brands in the wearable tech industry gave some insights of their products and on ways to use them. Pivothead sells glasses that…
Read MoreThe Future of Television Might Not Be Televised: Aero Fights Back
By Dennis Anderson, Katja Schroeder, Robert Wu Social media was a buzz in July about the World Cup events. The final game between Germany and Brazil was the most-tweeted sports event with 35.6 million tweets [1]. Where to watch the games and what countries’ teams were playing were among the different topics trending through various social…
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