By the Expedition PR Team
Every week the Expedition PR team blogs about industry trends and communications best practices, as well as topics dear to our hearts- like food, film and retail – by creating entirely new customer experience and business models. Following are the top five posts from 2013. The posts were ranked based on the number of page views obtained during January 1 to December 26, 2013.
1. CRM vs. CEM – What strategy should companies choose for building better customer relationships
Most companies have a focus on customer-centricity as part of their mission statement and corporate values. Social and mobile communications have changed the way companies engage with customers, blurring the lines between marketing, sales and service. Nadine Leber’s post explores the difference between two predominant concepts for building strong relationships with customers – customer relationship management (CRM) and customer experience management (CEM).
2. How Important is the Concept of Sustainability for Companies Today
Originally published in August last year, this post continued to be a popular in 2013. The post concludes that the integration of sustainability within a company’s core strategy has become imperative for a company’s reputation and economic success. The concept of sustainability is a powerful force that has elicited companies’ involvement in various social, economical, environmental, legal and political issues.
3. The Rise of Silicon Brooklyn
Brooklyn Tech Triangle, an area covering the three neighborhoods of Downtown Brooklyn, DUMBO and the Brooklyn Navy Yard, is the cradle of Brooklyn’s rising tech scene. In June 2013 the Brooklyn Triangle Coalition projected that in two years the area will support 18,000 tech-related jobs and 43,000 indirect jobs. Companies like Etsy, HUGE, Voltaic Systems, Lifebooker and Duggal made a statement by starting or moving offices to Brooklyn.
4. Five Ways to Attend SXSW Without Ever Leaving the Office
SXSW is the show to attend, especially for startups. However, not every company can make it to Austin. Expedition PR’s Andrés Uribe compiled a list of tips how to participate in the show, without physically being there.
5. The Do’s and Don’ts of Crowdfunding
The use of crowdfunding has skyrocketed, increasing 81% in funds raised between 2011 and 2012 across the 308 platforms according to the Crowdfunding Industry Report by Massolution. Projects funded can vary from movie production (via sites like Seed&Spark) to starting a business to disaster relief. Emily Kuo summarizes the current crowdfunding methods and best practices based on crowdfunding panel at InternetWeek New York.
Is there a topic that we should blog more about in 2014? Contact us for suggestions or guest posts here.