by Julian Steinforth, Expedition PR
As the first quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q2.
1. Earth Day, April 22, 2014, Worldwide
Hashtag: #earthday
With more than 1 billion people participating in Earth Day activities each year, the event is the largest civic observance in the world. Started in 1970 the modern environmental movement has achieved to pass among other landmarks the Clean Air Act, Clean Water Act and the Endangered Species Act. If you want to find out how you can take action and participate, visit http://www.earthday.org/
2. NY Tech Day, April 24, 2014, Pier 92, New York City
Hashtag: #NYTD
On NY Tech Day over 400 companies will strut their stuff to thousands of visitors, investors and reporters. Exhibitors include tech startups from all over the world and across all industries. The Expedition PR team will have a booth at NY Tech Day. The event is free to attend, so register now and don’t forget to stop by at our booth.
3. Mother’s Day, May 11, 2014, Worldwide
Hashtag: #mothersday
A popular holiday for consumer brands, expect social media channels to be packed with videos, messages and campaigns from marketers worshiping mothers, grandmothers or other maternal figure on Mother’s Day. #Mothersday is not the only hashtag to follow. Last year we spotted a broad spectrum of hashtags from brands and individuals to celebrate Mother’s Day their way..
4. Cannes Film Festival, May 14-15, 2014, Cannes, France
Hashtag: #Cannes2014
Originally the International Film Festival was created on the initiative of Jean Zay, Minister for Education and Fine Arts, to establish an international cultural event in France to rival the Venice Film Festival – with success. Today The Cannes International Film Festival is one of the most prestigious and most publicized film festivals in the world. More than 1,500 films were shown in 2013 to a star-studded crowd.
5. Internet Week New York, May 19-25, 2014, New York
Hashtag: #IWNY
45,000 business professionals, working across all sectors, will attend over 250 events at the Metropolitan Pavilion, Internet Week New York’s headquarters. In addition 150+ events will take place across the city organized by event partners. For an event overview, visit internetweekny.com
6. Northside Festival, June 12-19, 2014, Brooklyn
Hashtag: #Nside
Dubbed the SXSW of Brooklyn, the Northside Festival is New York City’s largest and most accessible discovery festival. With hundreds of bands, entrepreneurs and filmmakers this event shows what’s next in the music, film and entrepreneur scene. The Expedition PR team will be around as well. Stop at our booth to say hello.
7. FIFA World Cup, June 12- July 13, 2014, Brazil
Hashtag: #fifaworldcup
In June all eyes will be on Brazil when the FIFA World Cup 2014 kicks off. We can tell you what teams will be playing on June 12 for the FIFA World Cup 2014 opening game: Brazil and Croatia. But nobody can tell you which teams will in the finals on July 13, fighting to become the 20th World Cup Champion . With 3.2 billion people following the World Cup news coverage, the FIFA World Cup is one of the biggest sport events worldwide. In comparison, the SuperBowl, the most watched sports event in the U.S., attracts about 110 million viewers. The World Cup is a tremendous marketing opportunity for global consumer and lifestyle brands worldwide. For many of those brands, the campaign planning already started three years ago. But you can still be part of the marketing game by joining social media conversations that are relevant for your brand.