Free eBook Series Offers Help to Launch New Company
By Katja Schroeder, Expedition PR
Let’s start with some positive news. According to the Small Business Administration, there are more than 28 million small businesses in the United States, which employ half of America’s workforce.
Unfortunately, the not-so-good news is that stats published by SCORE reveal that one-third of these businesses fail within one year, and 70 percent go under by year five. Some scary metrics for any budding entrepreneur.
When starting a busy, it is easy to get caught up in product development and operations, and forget about marketing. However, marketing should be a critical element in your business plan to launch – and grow the business.
It’s time to stay focused and utilize tried and true strategies in your Marketing Communications efforts.
To help small business owners, Expedition PR is offering a free Startup Series eBook “How to Prepare for your First PR Push.” In this eBook you’ll learn how to navigate five stepping stones on the path of your first PR push.
One of these is message development, which means how to tell your story in a compelling way.
The good news is that when it comes to messaging, keeping it simple and straightforward is usually the best way to go. And, you can do that by starting with three well-crafted key messages that succinctly tell your story. Why three you ask? Well, we as humans seem to remember things in threes.
Also, outlining your company positioning and identifying your industry category is essential to the communications strategy. That can start with a SWOT analysis. A simple story that resonates with all audiences is key. It can include an elevator pitch that quickly and concisely shares info.
You’ll find more details on compiling messaging with a grid that can offer guidance and some structure in the eBook (plus a whole lot more!), so download it today and start getting ready for your first PR push.
You can download a free copy of the eBook here.