06/20/14

Northside Tradeshow 2014 Roundup

By Julian Steinforth, Expedition PR

northside_stageOn June 12- 13, 2014 technologists, hackers, entrepreneurs and artists came together for the annual Northside Tradeshow, which was held as part of the Northside Festival in Brooklyn and featured tracks on innovation, music and film. A range of companies, from mobile apps to 3D printing companies, and vertical garden manufacturers, had set up a booth in the giant 50,000-square-foot tent in the McCarren Park. Expedition PR was also part of this year’s exhibitors, offering PR and marketing counsel to startups and free copies of its Startup Marketing eBook series.

Here are three cool companies that I spotted at the festival:

Ussemble, an app that lets you capture and share ideas for activities that you’re interested in doing with your friends and make plans around those ideas. The Ussemble team is still testing and perfecting their app, but you can already download it and give feedback.
Tiggly, a New York-based company that develops interactive toys and apps for the digital generation. Their debut product, Tiggly Shapes, combines physical objects with iPad technology and creates great learning games for children between 18 months and 4 years old. The app helps toddlers and preschoolers develop spatial reasoning, motor skills, language, and creativity.

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06/3/14

Eight Industry Events to Keep on the Radar for your Q3 Marketing Planning

By Julian Steinforth, Expedition PR

Q3 Marketing Planning

As the second quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q3.

  1. Entertainment Software Association E3, June 10 – June 12, 2014, Los Angeles, CA

E3 is one of the largest tradeshows for computer and video games and related products worldwide, drawing tens of thousands of professionals from the gaming industry. A must go for all people who want to experience groundbreaking new technologies and never- before- seen products for computers, video game consoles, handheld systems, mobile and social games and the internet in general.

  1. CRM Evolution 2014, August 18 – August 20, 2014, New York City, NY

This year’s CRM Evolution has added many different topics for marketers. Among these are Sales Strategies, Marketing Strategies, Customer Engagement Strategies, Social CRM and CRM Transformation. As the CRM industry is constantly evolving CRM Evolution conference and exhibition keeps you up to date, offering keynotes, Sunrise Discussions and panels.

  1.  U.S. Open Tennis Championships, August 25 – September 8, 2014, New York City, NY

The 133rd U.S. Open is taking place in the USTA Billie Jean King National Tennis Center in the Flushing- Meadows- Park in Queens, New York. Defending champions are Rafael Nadal and Serena Williams. The U.S. Open Tennis Championships attract spectators from all over the world. With high class sponsors such as Tiffany & Co, Ralph Lauren, J.P. Morgan and Mercedes Benz, this event needs consideration for high class lifestyle brands and sport marketers.

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05/16/14

NYC BigApps Competition Wants Your Big Ideas to Improve Life and Work in New York City

By Katja Schroeder, Expedition PR

 

http://instagram.com/nycbigapps

http://instagram.com/nycbigapps

Wanted are technology solutions that help improve resource management, education, health and public safety, among other challenges

On May 6, a diverse mix of of developers, engineers, designers, marketers and content experts, gathered at the AppNexus office in Manhattan for the NYC BigApps 2014 kick-off.  New York City’s 5th Annual BigApps is a four-month competition that awards technology products that best solve major challenges affecting New York City residents, visitors, and businesses. Participants can win cash prizes, products, special recognitions, and the chance that their product will get adopted by a civic group or city agency.

 

By giving access to government agency data, NYC BigApps has helped launch nearly 300 apps designed to improve the life and work of New Yorkers since its creation in 2009. Last year’s BigApps Grand Prize winner was HealthyOut, an app that helps users find and order a healthy restaurant meal for delivery, takeout or browse for healthy dish suggestions when dining out. Since then, the app has expanded its geographic footprint outside of New York. Today’s HealthyOut users can order nutritious meals in more than 500 cities, choosing from more than 20,000 restaurants.

 

This year’s BigApps contestants are encouraged to submit projects that fit into one of the four categories:  Live, Work, Learn, and Play.  At the kick-off event 44 BigApps partners, including city agencies, private companies, civic organizations and educational institutions, had set up a booth to discuss projects needs, ideas and available data with the attendees. Projects can run the gamut from mobile and web apps, connected devices, data tools, games, and other technology products.

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04/29/14

Booth Marketing at NY Tech Day 2014

By Julian Steinforth, Expedition PR

 

swag troll

Swag Troll

What makes a great trade show booth? Flashy signs? Free swag? Booth babes? While these all might seem like nice gimmicks, and might work at attracting eyeballs to your booth, to a certain extent…do they actually help you get the leads you came to the trade show for? While walking the floor at NY Tech Day 2014 I was able to see a little bit of everything, and took note on which hooks were producing leads, and which were just attracting the swag trolls (see photo and guard your giveaways when this attendee approaches your booth). Here are a few of the companies who got it right:

New York Tech Day attendees had numerous possibilities to get discounts, use promo codes and get free trials, as seen at UBER’s or at the Dash’s booth.

 

Seldon Marketing did a great job, with their mini basketball game, that would make you enter a raffle after shooting some hoops to win great prices. Zipmark also bet on physical activities to make people stop by and engage while playing a round of Cornhole.

Most visitors didn’t need to go out for lunch, since marketers and exhibitors were luring the people like the witch in “Hansel and Gretel” with candy, treats and beverages. And the classic trade show giveaways such as pens, mini footballs and can holder were not missing either.

Gilt Tech got attention by taking their Plasma Car for a ride through Pier 92 and directing visitors to their booth.

Pretzel Crisps was driving traffic to their social media channels with the chance to win a Pretzel Crisps party pack for all the Tech Day visitors who would retweet the message.

 

Pretzel Crisps

Kookopa, a fashion community where women can rent closets to and from each other, used walking human billboards for their booth marketing that day. Models actually walking around at Pier 92, showing outfits and holding a sign saying “Love my style? Rent it!” definitely created some buzz.

Some companies didn’t even need any specific booth marketing. Soolidoodle attracted visitors simply by their product, exposing their 3D printer and many people stopped by to see this groundbreaking innovation in action for the first time in their lives.

All in all we were astonished how great the booths looked and what can be done even with a small marketing budget.

 

human billboards

3d printer

 

03/18/14

Marketing Planning: Watch Out for These 7 Events in Q2

by Julian Steinforth, Expedition PR

 

Andres Uribe at NY Tech Day in May 2013

Andres Uribe at NY Tech Day in May 2013

As the first quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q2.

 

1. Earth Day, April 22, 2014, Worldwide

Hashtag: #earthday

With more than 1 billion people participating in Earth Day activities each year, the event is the largest civic observance in the world. Started in 1970 the modern environmental movement has achieved to pass among other landmarks the Clean Air Act, Clean Water Act and the Endangered Species Act. If you want to find out how you can take action and participate, visit http://www.earthday.org/

 

2. NY Tech Day, April 24, 2014, Pier 92, New York City

Hashtag: #NYTD

On NY Tech Day over 400 companies will strut their stuff to thousands of visitors, investors and reporters.  Exhibitors include tech startups from all over the world and across all industries.  The Expedition PR team will have a booth at NY Tech Day. The event is free to attend, so register now and don’t forget to stop by at our booth. Continue reading

02/28/14

GSMA Mobile World Congress 2014 Highlights

By Andrés Uribe, Expedition PR

Mobile-World-Congress-MWC-PreviewOver the past four days business leaders and enthusiasts of the mobile technology industry flooded the city of Barcelona, Spain, as they played a part in shaping the future of mobile. Once a year since 2006 Groupe Spéciale Mobile Association (GSMA) hosts the Mobile World Congress in Barcelona (before Barcelona the event was hosted in Cannes). This year’s event attracted 70,000 visitors and played host to product launches and some truly memorable keynote speakers. With overarching themes of security, connectivity, cheaper hardware and water-resistant devices, here are a few highlights from the show: Continue reading

12/23/13

Getting Ready for 2014: Watch Out for These 7 Events in Q1

By Julian Steinforth, Expedition PR

Music-Gear-Expo--Credit-Merrick-Ales

“Music-Gear-Expo” Credit: Merrick Ales (http://sxsw.com/press/images)

Here are some of the key events (sorted by date) that should be on your calendar for the first quarter of 2014. Remember how Oreo showed us that “you can still dunk in the dark” when the lights went out at the last Super Bowl? Even when you are not physically onsite, some of these events might be a good conversation starter and media angle for your company.

1. Consumer Electronics Show (CES), Jan. 7-10, 2014, Las Vegas

Hashtag: #CES2014

Now celebrating its 40th anniversary year, CES has been the launch pad for many world changing innovations. More than gathering 3,200 exhibitors and 152,000 attendees gather in Las Vegas for the latest innovation in consumer technologies. Check out the technology innovators key note series.

2. Sundance independent Film Festival, Jan. 16- 26, 2014, Park City, Utah

Hashtag: #sundance

Slightly ten years younger than CES, Sundance Film Festival continues to provide “a space for independent artists to explore their stories free from commercial and political pressures.” But don’t let this slogan fool you; there is lots of deal making and cool hunting going on during Sundance. The event attracts media from around the world and has large sponsors, i.e. HP and Chas. Sundance also has become a platform for address innovation of filmmaking and production – and that includes using tech and social media.

3. World Economic Forum in Davos, Jan. 2225, 2014,Davos, Switzerland

Hashtag: #WEF

More than 2,500 top business leaders, international political leaders, intellectuals and journalists attend this annual gathering to discuss the global state of the economy. This year’s motto is “The Reshaping of the World: Consequences for Politics, Business and Society.”  Sustainability has become a set agenda item. Every year, Corporate Knights reveals its list of the world’s most sustainable companies, known as the Global 100 during Davos.

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09/24/13

FIFA (The Video Game) Turns 20!

By Andrés Uribe, Expedition PR

 

The Fédération Internationale de Football Association, FIFA, is among the longest running, most internationally recognizable sporting associations in history. Founded in 1904 and headquartered in Zurich, Switzerland, FIFA boasts a following of 209 member nations. That’s 209 nations with different cultures all bonding over the love for one game, soccer (football to the rest of the world); this is solidarity at its finest.

FIFA14Just as the FIFA brand is recognized around the world, so is the video game. Being THE best video game franchise ever created (perhaps a somewhat biased opinion), it is important to note that today FIFA turns 20! This day will undoubtedly put a smile on FIFA fans faces across the globe as they reminiscing on the various consoles that facilitated their goal scoring and epic comebacks throughout the decades. But to all those who didn’t quite get why some of your friends at times elect to stay in on a Saturday night, here are two reason that FIFA should put a smile on your face as well.

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