The 5 Best News Aggregator Apps For Marketers & PR People

By Julian Steinforth, Expedition PR

With information overload growing, one challenge for marketers, content creators and PR people is to find relevant content and ideas. News aggregator apps can help you to put relevant content together, stay up-to-date and find articles for your interests.

Here are five new aggregator apps that we work with:


Flipboard (iPhone, Android, iPad)

Part of my daily routine is to read the latest news over Flipboard on my iPad. With its modern magazine style, Flipboard makes the entire reading process convenient and simple. During the setup you choose your topics of interest and sources and Flipboard will provide you the content you need. As you can integrate social media channels such as Twitter or Instagram, tweets or images will show up next to the articles.   Continue reading


Five Apps That Let You Participate In The FIFA World Cup 2014 in Brazil from Home

By Julian Steinforth, Expedition PR


Source: IMS http://ow.ly/xQ4Fk

Source: IMS http://ow.ly/xQ4Fk

The FIFA World Cup 2014 in Brazil is around the corner. The opening game will take place this Thursday, June 12, at 4pm EST. Americans are lucky this year as the time difference to Brazil is only one hour from the East Coast. However, not everyone might be able to watch all the games. To stay on top of the score and participate in the world’s biggest sports event from anywhere, we put together a selection of social media apps.

Brazil 2014 Countdown: If you are literally counting the seconds until the World Cup 2014, starting with the kick-off game between Brazil and Croatia, this app will be helpful for you. You can count the final minutes and seconds until the first game begins.
FIFA Official App : The official FIFA App is good for following your favorite teams throughout the year and for getting breaking news, photos and videos during the World Cup. The app is free, simple to use and well designed. A great feature is the FIFA/ Coca-Cola World ranking, showing on what rank your favorite team’s potential opponent is listed in the world.

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NYC BigApps Competition Wants Your Big Ideas to Improve Life and Work in New York City

By Katja Schroeder, Expedition PR




Wanted are technology solutions that help improve resource management, education, health and public safety, among other challenges

On May 6, a diverse mix of of developers, engineers, designers, marketers and content experts, gathered at the AppNexus office in Manhattan for the NYC BigApps 2014 kick-off.  New York City’s 5th Annual BigApps is a four-month competition that awards technology products that best solve major challenges affecting New York City residents, visitors, and businesses. Participants can win cash prizes, products, special recognitions, and the chance that their product will get adopted by a civic group or city agency.


By giving access to government agency data, NYC BigApps has helped launch nearly 300 apps designed to improve the life and work of New Yorkers since its creation in 2009. Last year’s BigApps Grand Prize winner was HealthyOut, an app that helps users find and order a healthy restaurant meal for delivery, takeout or browse for healthy dish suggestions when dining out. Since then, the app has expanded its geographic footprint outside of New York. Today’s HealthyOut users can order nutritious meals in more than 500 cities, choosing from more than 20,000 restaurants.


This year’s BigApps contestants are encouraged to submit projects that fit into one of the four categories:  Live, Work, Learn, and Play.  At the kick-off event 44 BigApps partners, including city agencies, private companies, civic organizations and educational institutions, had set up a booth to discuss projects needs, ideas and available data with the attendees. Projects can run the gamut from mobile and web apps, connected devices, data tools, games, and other technology products.

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Changing the World One App at a Time: Apps for Social Good

By Andrés Uribe, Expedition PR

We are all familiar with brands that have used apps to help promote and support their various products. Heineken, Domino’s Pizza, Zippo Lighter, and Toys “R” Us are just a few examples of brands that are active in releasing mobile apps that complement their offerings. Well this marketing strategy isn’t limited to for profit companies. Charities are making a splash in the mobile marketing scene in a big way with apps that encourage you to do good and assist you in making a positive impact on the world. Here are a few of my favorites:

1. Charity Miles. This one is for those of you who like to walk or bike for exercise. Once you sign up for Charity Miles, choose a cause to support and start exercising. Charity Miles’ sponsors have pledged to donate $0.25 for every mile you run and $0.10 for every mile you bike, as monitored by the app through your smartphone’s GPS.

UNICEF Tap Project2. UNICEF Tap Project. The UNICEF Tap Project challenges you to go without using your phone for as long as you can, in exchange for providing children with drinking water. The program is aimed at driving awareness to this global problem by having you give something up that’s a big part of your daily life, your smartphone. Due to the success of this program, UNICEF recently changed the challenge from 1 min=1 day worth of water to 10 min=1 day’s water needs. Continue reading


5 Business Apps for Startups

By Andrés Uribe, Expedition PR

Starting a company in this modern age is easier than ever thanks to technology. Have an interesting idea? – use crowdfunding sites like Kickstarter and IndieGogo to get the funds you need to get it off the ground. Need a logo for your new company? – start a design contest on 99designs and have dozens of graphic designers compete for your project. Ready to incorporate and start hiring employees? – visit legalzoom for help with all the legal papers you’ll need to file. The list of tools and services to help you get from idea to your first sale goes on.

business-appsAlong with all these services to help startups get off the ground are business apps geared at increasing your productivity so you can spend more time being creative. Here are 5 business apps every startup should take a look at regardless of industry.

MailchimpWhether you’re sending out that first email to family and friends asking them to participate in your crowdfunding campaign, or you’re alerting your 10,000 beta signups that your product is ready for them to test, Mailchimp has your back. Create beautiful emails using provided templates or ones that you’ve created yourself, manage email lists to ensure that the right people see the right content, and see how each email campaign performs all on platform.

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The Future of Crowdfunding is Mobile!

By Andrés Uribe, Expedition PR

It’s undeniable that the rate at which Americans are adapting to mobile technologies is impressive to say the least. Currently, according to Pew Internet & American Life Project, 2013, 56% of American adults are now smartphone owners. This number increases dramatically when you look at American adults between the ages of 24 – 35 earning $100,000 or more a year; over 87% in this category own a smartphones. Coincidently, when you look at who is contributing to crowdfunding campaigns, according to the American Dream Composite Index, it’s 24-35 year olds earning $100,000 or more.

See the full article on Crowdsourcing.org