By Julian Steinforth, Expedition PR On June 12- 13, 2014 technologists, hackers, entrepreneurs and artists came together for the annual Northside Tradeshow, which was held as part of the Northside Festival in Brooklyn and featured tracks on innovation, music and film. A range of companies, from mobile apps to 3D printing companies, and vertical garden…
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NYC BigApps Competition Wants Your Big Ideas to Improve Life and Work in New York City
By Katja Schroeder, Expedition PR Wanted are technology solutions that help improve resource management, education, health and public safety, among other challenges On May 6, a diverse mix of of developers, engineers, designers, marketers and content experts, gathered at the AppNexus office in Manhattan for the NYC BigApps 2014 kick-off. New York City’s 5th…
Read MoreNew York is a Melting Pot for the Food and Tech Industries
By Katja Schroeder, Expedition PR 2014 will be the breakthrough year for Food Tech companies. This January at CES in Las Vegas, Yahoo announced with great fanfare the launch of two new digital magazines – Yahoo Food and Yahoo Tech. Both online publications boast a high caliber editorial team, led by Katie Couric and David…
Read MoreWinter Olympics 2014 in Sochi – A Good Candidate to Break the New Social Media World Record
By Julian Steinforth, Expedition PR With today’s start of the broadcast of the Winter Olympics in Sochi, Russia, millions of people will be tied to their TV and computers screen to watch their favorite winter sports and cheer on their home country’s teams. Big sport events such as the FIFA World Cup, the Super Bowl…
Read MoreMarket Trends from Textile Trade Show – Texworld
By Julian Steinforth, Expedition PR From January 21-23, 2014 the Texworld USA took place in Javits Convention Center, New York.The dynamic industry event brings together apparel textile suppliers and buyers from all over the world. Held bi-annually, Texworld USA provides the opportunity to meet directly with a wide range of manufacturers from Asia, the…
Read More4 Best Practices for Launching and Positioning Your App
Case Study: The Launch of Morton Subotnick’s Pitch Painter iPad App for Preschoolers By Katja Schroeder, Expedition PR Are you launching a new app in 2014? When developing your marketing strategy, take a look at what has worked, or has not worked that well for other app development companies. Expedition PR has worked on a variety…
Read MoreHoliday Shopping 2013: Watch out for Santa’s new digital elves and reindeers
By Dennis Anderson, St. Francis College, and Katja Schroeder, Expedition PR This blog post was originally published by ACM – Computers in Entertainment. Forget chimney sweeping, Santa is sending gifts by same-day courier and his elves are roaming virtual shopping malls to stuff your stockings. This year’s holiday shopping is on track to set…
Read MoreWill phone companies stop using phone numbers in 2014?
By Andrés Uribe, Expedition PR There was a time when you use to remember your close friend’s phone numbers, carry around an address book for your not-so-daily contacts, and have an even bigger Rolodex in your office for your business contacts. This was also before people had cell phones that stored the numbers of all your…
Read MoreGerman Social Media Networks: Xing The Rising Star and Yelp Entering The Market
By Julian Steinforth, Expedition PR According to a ComScore report, 46.4 million people are accessing social media services via their PC in Germany. With a population of over 81 million people, half of the country is regularly online. 17.3 million Germans are checking in on social networks daily for news . Half of those (8.4…
Read MoreThe Summer of 2013: S’mores and Apps
By Katja Schroeder and Dennis Anderson. Published by ACM Computer in Entertainment on July 31, 2013 The dog days of summer have begun. Schools are closed. The annual summer reading list is taped on the fridge. For many kids, the summer is not just about spending time at the beach and enjoying s’mores at campfires;…
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