By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
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PR Counsel On Demand
By Katja Schroeder, Expedition PR Companies have different communications needs. They depend on the industry, market position, business stage and resources. Communications professionals dedicate endless hours to developing the perfect PR strategy and program, based on their company’s specific situation. Outside help – through agencies – is available. We certainly always love to help. Through…
Read MoreForget Diamonds. Social Media Are A Women Entrepreneur’s Best Friend
By Patricia Martinez, Expedition PR According to a recent study from the National Federation of Independent Businesses called Small Business: Lessons from the Recession, in 2007 less than 4% of women-owned businesses used social media for business purposes. Fast forward five years, the picture had dramatically changed. Half of the women-owned businesses were using a…
Read MoreThe Secrets of Business Success – Being Lean and Tech-Savvy
By Patricia Martinez, Expedition PR Every day, technology changes the way we work and communicate at work. Over the past decades, technology has proven to be incredibly useful tool to innovate business models and make operations more efficient. Mobile and social channels have paved new ways to collaborate, often in virtual teams, and engage with…
Read MoreMobile Takes the Lead: Mobile App Marketing Drives Reviews, Downloads, Industry Distinctions
By Katja Schroeder, Expedition PR It’s easy to see that we’re living in a mobile world. The Mobile Marketing Association just released their research indicating that mobile marketing is projected to represent more than $400 billion to the U.S. economy in two short years. A recent Developer Economics report by Vision Mobile showed that developers…
Read MorePolitics Gone Silly: 3 Places Communications Can Go Right … Or Wrong
By Tress Fereday With a presidential election looming, politics is the hot topic in media coverage, tweets, and office chatter. I get a chuckle out of the funniest tweets following big events like the debate. While you may be in business, not politics, there are lessons (good and bad) to be gained from this campaign…
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