By Patricia Martinez, Expedition PR
Every day, technology changes the way we work and communicate at work. Over the past decades, technology has proven to be incredibly useful tool to innovate business models and make operations more efficient. Mobile and social channels have paved new ways to collaborate, often in virtual teams, and engage with customers. Many Fortune 500 companies as well as startups can testify about the benefits of a technology-savvy business approach. The commitment to innovation is a core pillar in mission statements from companies of all sizes around the world.
The rapid pace of technology development requires having in place a team with diverse technical and business skills. This is often perceived to be a daunting task for both startups – used to bootstrapping – and large corporations, which try to
keep operations lean.
However, it’s not that different from seeking help for legal or marketing capabilities.
The solution is co-innovation. Working together with outside IT consultants to bridge the gap between the internal resources and the resources and skills needed to reach the business objective. IT services provider can bring in specific IT expertise, including mobile and cloud, and collaborate with the in-house team on the IT infrastructure development and transformation.
This model is not entirely new: for centuries, countries and cultures have obtained resources and services from others that do offer them, probably with better quality and prices, which made possible the birth of international commerce. What is new is that by allowing team members to work together via social and mobile channels, technology not only addresses the IT infrastructure needs of a company, it also expands a company’s creative capital.
For example, one of our clients is the global IT services provider Freeborders. Headquartered in San Francisco with offices in China, Malaysia and Europe, the company helps companies align their IT and business strategy. Their clients bring in Freeborders team members to complement their team with industry expertise and technical skill sets – and together – drive business growth.