By Patricia Martinez, Expedition PR Linda Rottenberg, CEO of Endeavor Global, shared a quote from a startup that her organization supports during the SAP SME Summit in New York City in November 2012: “I’m not a small business. I’m a billion-dollar company … in development.”[1] Since 1997, Endeavor is leading the global movement to catalyze…
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Happy Customers & Profits: How to Measure the Impact of Your Customer Experience Management on the Bottom Line
By Nadine Leber, Expedition PR It’s not a secret. Creating an excellent customer experience helps companies build loyalty and maximize profits. Customer experience can be created through a number of initiatives and across all customer touch points from marketing to sales, billings, and service. The question is how can companies measure their overall customer experience…
Read MorePolitics Gone Silly: 3 Places Communications Can Go Right … Or Wrong
By Tress Fereday With a presidential election looming, politics is the hot topic in media coverage, tweets, and office chatter. I get a chuckle out of the funniest tweets following big events like the debate. While you may be in business, not politics, there are lessons (good and bad) to be gained from this campaign…
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