By Julian Steinforth, Expedition PR There is not shortage of articles that offer advice on how to create marketing content that can go viral. However, nobody can tell you for sure what mechanism works behind the phenomenon of viral campaigns: content that gets shared and commented on by millions of people worldwide. The foundation of…
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These Social Media Marketing Campaigns Scored Gold During The FIFA World Cup (Part II)
By Julian Steinforth, Expedition PR The first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around…
Read MoreThe 2014 FIFA World Cup Is Writing Social Media History
By Julian Steinforth, Expedition PR This Saturday the FIFA World Cup 2014 enters its second stage with the round of sixteen. Long before the finals, the World Cup has already set a world record. The games have become the biggest social media event ever, according to a report by The Wall Street Journal that references…
Read More8 Must-Have PR & Marketing Assets For Your Product Launch
By Katja Schroeder, Expedition PR Your product is ready to be revealed. You are planning a targeted PR and marketing campaign to get it off the ground with the right positioning. Take a look at our check list of marketing and PR essentials that you should have in place for the launch. 1….
Read More8 Tips on How to Get Market Visibility on a Shoestring Budget as a Startup
by Katja Schroeder, Expedition PR As a startup, chances are that you only have a limited budget for your marketing program. However, getting market visibility is crucial to your business success. How can you compete against large companies with vast marketing resources? Public relations can be a powerful and efficient tool to reach your customers,…
Read MoreA Few Tips to Start Your Crowdfunding Campaign
By Julian Steinforth, Expedition PR To find out more about crowdfunding best practices, I recently attended the webinar “Learnings from Crowdfunding” with and the author Johanna Lehmann, author of “How to Love San Francisco” who is currently running her own campaign on Indiegogo. The webinar was hosted by EFactor Webinar. Here is a quick…
Read More3 Marketing & PR Practices that Startups and Small Businesses Can Adapt from Large Corporations
By Julian Steinforth, Expedition PR In many ways large companies and startups organizations have a different business culture, level of bureaucracy and organizational structure. They also have different pain points. While startups and small businesses are struggling with a limited budget and lack of in-house expertise, large organizations often have an abundance of resources…
Read MoreSocial Media and Data Analytics are Main Ingredients for Good Restaurant Marketing Recipes
Case Study: The Opening of Falansai Vietnamese Kitchen By Katja Schroeder, Expedition PR One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a…
Read MoreFor Marketers, The Game For Winning Super Bowl Audiences Plays On YouTube
By Julian Steinforth, Expedition PR With more than 111 million viewers glued to the TV, traditionally the Super Bowl has been the launch pad for the year’s most exciting TV ads. But today TV is not the only star of a successful Super Bowl marketing campaign. Weeks prior to the game kick-off, marketers start drumming…
Read MoreDon’t Be Afraid to Re-Evaluate Your 2014 PR Planning After Q1
Katja Schroeder, Expedition PR 2014 is now in full swing. Your 2014 communications goals are set, your strategy vetted, and the program started like clockwork. You are on track for a successful first quarter. But what happens after the end of March? Business strategies change throughout the year and are often altering a company’s communications…
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