03/14/14

Preparing For Your Product Launch: Knowing When You’re Ready

By Andrés Uribe, Expedition PR

Before you launch your product there are two important questions you have to ask yourself: 1) If everyone I’m alerting about my product’s launch decided to check out what I have to offer, am I prepared to offer them all a great customer experience? 2) If they all told three of their friends who ended up also checking out my product in the near future, will I be able to provide these new customers with the same great customer experience?

Harrison Interactive Customer Experience Impact ReportCustomer experience and scalability are the two essential factors to knowing you’re ready to launch your product. According to the 2013 Harris Interactive Customer Experience Report, 86% of consumers report to having quit doing business with a company due to a single negative customer experience. If you answered no to either of the previous two questions, then you are not ready to launch. If you answered ‘I think so’ or ‘maybe’ to either or both of these questions, don’t worry, there is a solution for you too. Continue reading