By Julian Steinforth, Expedition PR With more than 111 million viewers glued to the TV, traditionally the Super Bowl has been the launch pad for the year’s most exciting TV ads. But today TV is not the only star of a successful Super Bowl marketing campaign. Weeks prior to the game kick-off, marketers start drumming…
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4 Best Practices for Launching and Positioning Your App
Case Study: The Launch of Morton Subotnick’s Pitch Painter iPad App for Preschoolers By Katja Schroeder, Expedition PR Are you launching a new app in 2014? When developing your marketing strategy, take a look at what has worked, or has not worked that well for other app development companies. Expedition PR has worked on a variety…
Read MoreGetting Ready for 2014: Watch Out for These 7 Events in Q1
By Julian Steinforth, Expedition PR Here are some of the key events (sorted by date) that should be on your calendar for the first quarter of 2014. Remember how Oreo showed us that “you can still dunk in the dark” when the lights went out at the last Super Bowl? Even when you are not…
Read MoreExpanding New York City’s Green and Cleantech Market Is also a Question about Choosing the Right Marketing Strategy
By Katja Schroeder, Expedition PR Cleantech was identified as an opportunity to drive economic growth in New York City and support the execution of PlanNYC, the City’s sustainability ago some years ago. The global clean tech market is expected to grow to $5.9 trillion by 2015 and the goal is to capture a larger market…
Read MoreThe Wild Men of Borneo: MarCom Do’s (and Don’ts) Compliments of P.T. Barnum
By Tress Fereday My sisters recently both described some disobedient kids as the “Wild Men of Borneo.” I asked “are the men of Borneo really that wild?” Neither knew the origin of this strange phrase, and why the people of Borneo were being besmirched. So, I took to Google to find out.
Read More2 Things B2B Companies Can Gain From the Most Valuable Brand in the World
By Katja Schroeder In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed. It is not surprising that Coke remains the top global brand for the lucky 13th year.
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