By Andrés Uribe, Expedition PR
If you’re starting a business in our current tech savvy world, you’ve undoubtedly been told by some ‘marketing genius’ that you should get a company Twitter, Facebook, Instagram, Vine…etc. While this might sound like a great idea, which it is, this tip alone is about the equivalent of telling someone to ‘advertise’ their new business without answering questions like where, to whom, what message, when, for how long…etc. Now if your ‘marketing genius’ friend is really the guru they are playing to be, then ask them what you should do with these social media pages once you have claimed them. Hmmm, not so easy right?
Many companies jump on social media because they think it is a free way to promote their company. The truth is it takes time/resources to develop and execute a strategy tailored to your company’s business goals. While every company’s approach to social media might be a little different, there are several things that having a social media presence can be good for. Here are three things that your company can do on social media that will give you a leg up on the competition (or at least level the playing field, because chances are your competition is doing this as well):