Recap: Brooklyn Tech Meetup on 3D- Printing

By Julian Steinforth, Expedition PR

Brooklyn Tech Meetup 3d printingBrooklyn, August 26, 2014 – I was a little early for the Brooklyn Tech Meetup at Huge’s offices in Dumbo.  So I had time to go to the waterfront and enjoy the view of the Manhattan skyline that gleamed in the sunset. With such a start I expected the Meetup to be a great event – and I was not disappointed. After a short pitch by Heatseek NYC, one of the Big Apps Competition winners, Maureen Coiro and Ben McCallum of the Brooklyn-based 3D – manufacturer MakerBot went on stage. Maureen began with an introduction about the company, and  how 3D- printing will lead into the next industrial revolution. Creative minds only need a desktop computer, tablet, smartphone and a desktop 3D- printer to transform the way we do business. MakerBot is setting up an ecosystem for the 3D-Printer community. So far they have built an app that allows 3D-printer users to monitor and control the printing process and among their online community MakerBot thingiverse, pioneers are freely sharing their blueprints and 3-D models.

3D-printing can be applied in a variety of fields, starting from architects and designers, who 3D- print their models, over to educational institutions that e.g. multiply dissection kits for students or do other amazing projects. For example, the MacArthur Barr Middle School built their own racing cars for their CO2 Drag Race with the help of 3D-printing. And of course there is a consumer side. Consumer use 3D-printers to build bird houses, personalize phone cases, and create jewelry and toys, among others. Continue reading


Read, Write, Pitch – A Few Sites To Follow The News And Get Ideas

Katja Schroeder, Expedition PR

Electronic and paper media concept“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” 
Dr. SeussI Can Read With My Eyes Shut!


As a public relations agency with a thing for tech and sustainability, my obvious daily reading choices include TechCrunch, Mashable, The Wall Street Journal, and The New York Times at breakfast. I continue my reading round with Business Insider, Fast Company and Green Biz during the day. To scan the news quickly, I turn to Twitter and the Flipboard app. Twitter shows me what’s trending and I have key words set up for topics that are of interest to me.

Continue reading


Northside Tradeshow 2014 Roundup

By Julian Steinforth, Expedition PR

northside_stageOn June 12- 13, 2014 technologists, hackers, entrepreneurs and artists came together for the annual Northside Tradeshow, which was held as part of the Northside Festival in Brooklyn and featured tracks on innovation, music and film. A range of companies, from mobile apps to 3D printing companies, and vertical garden manufacturers, had set up a booth in the giant 50,000-square-foot tent in the McCarren Park. Expedition PR was also part of this year’s exhibitors, offering PR and marketing counsel to startups and free copies of its Startup Marketing eBook series.

Here are three cool companies that I spotted at the festival:

Ussemble, an app that lets you capture and share ideas for activities that you’re interested in doing with your friends and make plans around those ideas. The Ussemble team is still testing and perfecting their app, but you can already download it and give feedback.
Tiggly, a New York-based company that develops interactive toys and apps for the digital generation. Their debut product, Tiggly Shapes, combines physical objects with iPad technology and creates great learning games for children between 18 months and 4 years old. The app helps toddlers and preschoolers develop spatial reasoning, motor skills, language, and creativity.

Continue reading


Growable Meat Alternatives and Amphibious Recreation Vehicles for the Future – Brooklyn Research is Shaping the Future Out of a Small Lab in Brooklyn

By Julian Steinforth, Expedition PR




On an ongoing bases we have reported about the Brooklyn tech evolvement over the last couple of years. But beside Brooklyn’s flagships such as the Brooklyn Navy Yard or DUMBO, smaller organizations also contribute to Brooklyn’s growing tech environment. One of them is Brooklyn Research.org, a co-research space for independent and privately funded researchers that build new technology in Brooklyn. Founded in 2012, Brooklyn Research offers prototyping facilities and workspace to a handful of full-time research members. I had the chance to talk to Alex Dodge, co-founder at Brooklyn Research and partner at the for profit consultancy Brooklyn Research, about Brooklyn, Tech and future projects:
ExpeditionPR: In a nutshell, what is Brooklyn Research about?

Alex Dodge: Brooklyn Research was founded in 2012 as a co-research space for independent and privately funded researchers building new technology in Brooklyn, NY.

Our lab offers prototyping facilities and workspace to a limited number of full-time research members. Membership is granted to applicants with compelling proposals for research in a range of areas and disciplines such as data analytics and visualization, machine learning, computer vision, robotics, fabrication, and wearable / textile-based technology. Brooklyn Research’s 501(c)(3) status is currently pending but we look forward to serving our researchers’ needs and our community more fully soon.

Brooklyn Research’s for profit arm is a full service research and development lab building specialized interactive systems. We work with a range of clients that have included Verizon, Samsung, Unicef, and The Metropolitan Museum of Art.

Brooklyn Research is located at the former Pfizer pharmaceutical factory in Brooklyn, NY.

Continue reading


Booth Marketing at NY Tech Day 2014

By Julian Steinforth, Expedition PR


swag troll

Swag Troll

What makes a great trade show booth? Flashy signs? Free swag? Booth babes? While these all might seem like nice gimmicks, and might work at attracting eyeballs to your booth, to a certain extent…do they actually help you get the leads you came to the trade show for? While walking the floor at NY Tech Day 2014 I was able to see a little bit of everything, and took note on which hooks were producing leads, and which were just attracting the swag trolls (see photo and guard your giveaways when this attendee approaches your booth). Here are a few of the companies who got it right:

New York Tech Day attendees had numerous possibilities to get discounts, use promo codes and get free trials, as seen at UBER’s or at the Dash’s booth.


Seldon Marketing did a great job, with their mini basketball game, that would make you enter a raffle after shooting some hoops to win great prices. Zipmark also bet on physical activities to make people stop by and engage while playing a round of Cornhole.

Most visitors didn’t need to go out for lunch, since marketers and exhibitors were luring the people like the witch in “Hansel and Gretel” with candy, treats and beverages. And the classic trade show giveaways such as pens, mini footballs and can holder were not missing either.

Gilt Tech got attention by taking their Plasma Car for a ride through Pier 92 and directing visitors to their booth.

Pretzel Crisps was driving traffic to their social media channels with the chance to win a Pretzel Crisps party pack for all the Tech Day visitors who would retweet the message.


Pretzel Crisps

Kookopa, a fashion community where women can rent closets to and from each other, used walking human billboards for their booth marketing that day. Models actually walking around at Pier 92, showing outfits and holding a sign saying “Love my style? Rent it!” definitely created some buzz.

Some companies didn’t even need any specific booth marketing. Soolidoodle attracted visitors simply by their product, exposing their 3D printer and many people stopped by to see this groundbreaking innovation in action for the first time in their lives.

All in all we were astonished how great the booths looked and what can be done even with a small marketing budget.


human billboards

3d printer



Don’t miss these 4 Brooklyn Tech Meetups

By Julian Steinforth, Expedition PR

Amanda Hesser Cofounder, Food52 and provisions (www.northsidefestival.com/innovation-meetup/)

Amanda Hesser
Food52 and provisions at Northside Innovation

The tech scene in Brooklyn is thriving and has attracted a great mix of startups, established companies and incubators. While most of New York City’s tech events listed on Gary’s Guide still take place in Manhattan, don’t overlook the Brooklyn tech mixers.

Here are our top four picks for tech networking events in Brooklyn:

Brooklyn Tech Meetup: Founded in 2012, the Brooklyn Tech Meetup features Brooklyn tech companies and innovators in its monthly meetings.  Speakers share their views on new tech developments in Brooklyn or talk about their story as a Brooklyn-based business. In addition to meeting inspiring entrepreneurs, you can connect with organizations that can help you start and operate your business, such as the Brooklyn Downtown Alliance or New York City Business Solutions. At every meetup there is plenty of time for networking. There is a small admission fee of about $10. The monthly events are held at different locations. Check out the upcoming meetup here.

Northside Innovation Meetup: Started in 2013, the Northside Innovation Meetup is held monthly at the Brooklyn Brewery and brings together the most exciting and dynamic innovators from Brooklyn and beyond to discuss their ever-changing industries, ideas, challenges and more. Each event has a different theme, but the event format is the same: The events start with presentations by speakers who talk about their “aha”- moment, the moment that actually led them to start the company or find a better way to do business. The keynote presentations are followed by half-hour panel discussion and a Q&A with the audience. After the program ends, attendees stay for networking and food from Mable’s Smokehouse. This is an invitation-only event, with no admission fee. Early sign up is recommended.

Continue reading


Looking for a Career in NYC? Work in Tech

By Julian Steinforth, Expedition PR

picture is credited to Anthony Collins Photography

picture is credited to Anthony Collins Photography


The New York tech industry is one of the city’s largest job creators, and not just in tech. 

According to a just released study conducted by HR&A Advisors and commissioned by the Association for a Better New York, Citi, Google and NY Tech Meetup, , New York City tech ecosystem generates economic opportunities for all New Yorkers.

From 2003 to 2013, the NYC tech ecosystem added 45,000 jobs. The employment rate in the New York tech industry grew faster than the employment rate in New York City and the Nation.

What is special about this study is that the tech industry is treated as part of a greater ecosystem and not as an independent silo. The report defines three types of jobs: 1. tech jobs in the tech industry, 2. non- tech jobs in the tech industry and 3. tech jobs in non- tech industries.


Here are some key facts from the report:

  • 58,000 people work in tech occupations in tech industries (e.g. a computer programmer at Google);
  • 83,000 people work in non-tech occupations in tech industries (e.g. a sales representative at Etsy) and
  • 150,000 people work in tech occupations in non-tech industries (e.g. a web developer at Citi).

Tech has become a cross-cutting industry that powers a broad range of other vertical industries, such as healthcare, media and education. With “52% of New York tech ecosystem jobs [being] within non-tech industries” this report underlines this trend.

Continue reading


Exciting Month Ahead: Tech Triangle U, NY Tech Day, and Tasting Brooklyn

By Andrés Uribe, Expedition PR

Spring is upon us and isn’t it sweet! After being holed up in the office all winter, clinging to the heater, the Expedition PR team is excited to get out and attend some great events going on in Brooklyn and Manhattan. Here’s a quick look at where you can find us:

April 22ndTech Triangle U
Kicking off this month’s events for Expedition PR is Tech Triangle U. We are pleased to announce that we will be participating in the Flash Networking Kick-Off session. This session will be set up in a ‘speed dating’ format where companies and students will have the opportunity to interact and network with one another. If you plan on attending, sign up here! The event will take place at reBar in DUMBO from 6-8pm.

Screen_Shot_2014-03-28_at_11.15.31_AMApril 24thNY Techday
Expedition PR is back for another year to one of our favorite events, NY Techday! Once again taking place at Pier 92 in Manhattan, NY Techday will feature over 400 exhibitors this year and is expecting to see over 10,000 attendees. While at the event you’ll be able to hear from and network with the latest and greatest from the NYC Startup community. Also, quick tip, bring a backpack, because you’re going to want to have a place to store all the goodies that exhibitors and sponsors will be giving out during the show. Last year I won a table tennis paddle from Spin NYC! Attendance is free of charge, just sign up here. Stop by the Expedition PR booth while you’re there, we’ll be offering office hours during the show with free advice to startups on PR and social media marketing.

April 29thTasting Brooklyn hosted by Social Fix (formerly Brooklyn Exposed)
Also very excited for this event and all the wonderful treats that will be available for sampling, Expedition PR will be attending Tasting Brooklyn with client Falansai Vietnamese Kitchen. Falansai’s chef Henry Trieu was named among the best new chefs in 2013 by Brooklyn Magazine. Depending on the ticket you choose to get, expect 2.5-3.5 hours of tasting all of what Brooklyn and surround NYC has to offer. Tickets can be purchased here. Make sure to stop by the Falansai table for some awesome appetizer samplers and be sure to mention this post for a special treat ;).

We look forward to seeing you end of April!


New York is a Melting Pot for the Food and Tech Industries

By Katja Schroeder, Expedition PR

2014 will be the breakthrough year for Food Tech companies.  This January at CES in Las Vegas, Yahoo announced with great fanfare the launch of two new digital magazines – Yahoo Food and Yahoo Tech. Both online publications boast a high caliber editorial team, led by Katie Couric and David Pogue. The magazines were designed on Tumblr technology, a multimedia blogging platform that had been acquired by Yahoo.  According to the New York Times, Yahoo’s CEO Marissa Mayer said the digital food and tech magazines had already attracted more than 10 million unique visitors since their introduction in early January. That comes to no surprise considering that food and technology are among the most discussed topics online. Moreover, technology is increasingly transforming the food industry and spurred the creation of food tech companies. Rosenheim Advisor charted the 2014 Food, Tech & Media Ecosystem. It stretches from online and mobile ordering, reservations, ad networks and loyalty programs to payment systems.

The food and tech industries continue to merge in 2014 offering more ways to hospitality businesses to market themselves and operate more efficiently. One of the nation's food tech hubs is New York City.

The food and tech industries continue to merge in 2014 offering more ways to hospitality businesses to market themselves and operate more efficiently. One of the nation’s food tech hubs is New York City.

On a recent Food+Tech Meetup organized by the founders of Foodtechconnect.com, some of New York’s finest food tech startup showcased how they are transforming the way restaurants market and operate their business.

 Here is a snap shot of some of the companies that presented:

·         NoWait, is an iOS app that allows consumers to search restaurant wait times, add their names to waiting lists and get texts from restaurants when their tables are ready. CEO, Ware Sykes, shows how the company is serving a sizeable non reservation market space; restaurants and their customers that don’t take reservations and need better solutions than buzzers or manual text messages to manage an average wait line of 45 – 60 minutes. Serving over 1,000 restaurants nationwide, the company’s table management system seats up to 3 million diners per month.

·         Cover, founded by Mark Egerman or Andrew Cove, is a payment processing app that lets customers seamlessly pay for their meals and saves restaurants money on credit card fees.  Diners can use the downloaded Cover app to easily settle their bill on their mobile when leaving the restaurant and even preset tip percentage and bill splitting with other diners.

·         Culinary Agents and Easy Pairings  are both solutions to help restaurant owners with recruitment and staffing in the hospitality industry. While Culinary Agents offers match making for the back of the house and front of the house, Easy Pairings currently focuses on front of the house staffing, with plans to expand in the future. CEO and co-founder Darren Wan shared that based on his own experience managing a restaurant in New York, staff turnover is a major pain point for the food industry. Turnover rates are approximately 55%. Data analytics and online profile matchmaking can help restaurant owners to identify proper candidates quickly.

With New York, and especially the borough of Brooklyn, being a major hub for digital media, tech and food businesses, it will be exciting to see how the three industries will feed each other with new ideas and innovative business models.


Technical.ly Brooklyn Puts a Spotlight On Diversity In Tech

By Julian Steinforth, Expedition PR

Picture by @TechnicallyBK

Picture by @TechnicallyBK

On Tuesday Technical.ly Brooklyn, a news organization and community builder covering technology,  hosted the “DIVERSITY In/ Tech” event at the Brooklyn Navy Yard Center. After a warm welcome by Brooklyn borough president Eric Adams the event started with a panel discussion on the state of science, technology, engineering, and math (STEM) education. As these disciplines gain increasing importance in our current economy, so too does the necessity of STEM education in an effort to ensure future generations are equipped with the proper skills for the work force of tomorrow. But when does early specialization overburdens children and teenagers? All participators in the roundtable agreed that early education should be “well rounded”, and not pursuing the goal of breeding young adults with skills to serve corporations. Stephanie Cuskley of NPower also added that the perspective matters. Some people who come from a socially deprived background must make finding a job a primary driver of the educational path they choose.

Schools need to adapt technology further in their curriculum and open it to a wider range of students. Ben Esner, director at K-12 STEM Education, said that after the computer and internet have become part of our daily life in the past 50 years there are still no standards or requirements in NY State for computer science teachers in middle or high school.

Education will include more technology in the future, but there is a big need of qualified, educated role models who can reach out to the children.

Continue reading