By Julian Steinforth, Expedition PR The first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around…
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Getting Ready for 2014: Watch Out for These 7 Events in Q1
By Julian Steinforth, Expedition PR Here are some of the key events (sorted by date) that should be on your calendar for the first quarter of 2014. Remember how Oreo showed us that “you can still dunk in the dark” when the lights went out at the last Super Bowl? Even when you are not…
Read MoreDogfish Accelerator Demo Day Lesson #1: Producing Film and New Media Content Starts With Audience Engagement
By Julian Steinforth, Expedition PR Last Friday the Dogfish Accelerator Demo Day took place at the Microsoft Technology Center in New York City. For the very first time film production companies pitched their projects to the investment and entertainment community, taking a page from the tech industry playbook. Inspired by the TechStars model, eight production…
Read MoreInnovation and Technology for Social Enterprises
By Patricia Martinez, Expedition PR Social enterprises and profit are not mutually exclusive anymore. An increasing number of for-profit organizations have been embracing this new paradigm and started incorporating the social enterprise mindset in their operations and strategic objectives. In November, UN’s Social Policy and Development Division (DESA) published a report on Innovation and Technology…
Read MorePR Counsel On Demand
By Katja Schroeder, Expedition PR Companies have different communications needs. They depend on the industry, market position, business stage and resources. Communications professionals dedicate endless hours to developing the perfect PR strategy and program, based on their company’s specific situation. Outside help – through agencies – is available. We certainly always love to help. Through…
Read MoreSustainability and Financial Reporting in the Age of Transparency
Companies are using integrated online reports to engage stakeholders By Patricia Martinez, Expedition PR Sustainability reporting has evolved from a “nice-to have” to “must-have” for Fortune 500 companies, in addition to the obligatory financial reports. While tracking and disclosing sustainability data can be cumbersome, disclosing sustainability information has evolved as welcomed channel to build trust…
Read MoreAchtung! German Startup Supermodels Coming Your Way
By Katja Schroeder, Expedition PR Today five German startups will strut their stuff on the New York stage for the second German Innovation Showcase, hosted by the Consulate General of the Federal Republic of Germany New York and ifridge & Company. Among the line-up are Kisi, The Peak Lab, Fundcuisine, Henrichsen and Qumram. They will…
Read MoreForget Diamonds. Social Media Are A Women Entrepreneur’s Best Friend
By Patricia Martinez, Expedition PR According to a recent study from the National Federation of Independent Businesses called Small Business: Lessons from the Recession, in 2007 less than 4% of women-owned businesses used social media for business purposes. Fast forward five years, the picture had dramatically changed. Half of the women-owned businesses were using a…
Read MoreEndeavor: Supporting billion-dollar companies… in development
By Patricia Martinez, Expedition PR Linda Rottenberg, CEO of Endeavor Global, shared a quote from a startup that her organization supports during the SAP SME Summit in New York City in November 2012: “I’m not a small business. I’m a billion-dollar company … in development.”[1] Since 1997, Endeavor is leading the global movement to catalyze…
Read MoreGrowing Opportunities for Women Entrepreneurs in Latin America
By Patricia Martinez, Expedition PR What is the best country for a woman entrepreneur in Latin America? According to the Women’s Entrepreneurial VentureScope (WEVentureScope), a new index released by the Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank Group, the best place to start and grow a woman-owned business is Chile, followed by Peru,…
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