By Julian Steinforth, Expedition PR Last week we published an article on “Books You Want To Read This Summer” and before that we recommended “A Few Sites To Follow The News And Get Ideas”. This time we put together a few blogs and publications that we think every entrepreneur should read to stay ahead of…
Read MoreTag: business
For Marketers, The Game For Winning Super Bowl Audiences Plays On YouTube
By Julian Steinforth, Expedition PR With more than 111 million viewers glued to the TV, traditionally the Super Bowl has been the launch pad for the year’s most exciting TV ads. But today TV is not the only star of a successful Super Bowl marketing campaign. Weeks prior to the game kick-off, marketers start drumming…
Read MoreDon’t Be Afraid to Re-Evaluate Your 2014 PR Planning After Q1
Katja Schroeder, Expedition PR 2014 is now in full swing. Your 2014 communications goals are set, your strategy vetted, and the program started like clockwork. You are on track for a successful first quarter. But what happens after the end of March? Business strategies change throughout the year and are often altering a company’s communications…
Read MoreVideo Killed the PowerPoint Star
The Rise of Video for Collaboration in the Social Enterprise By Julian Steinforth, Expedition PR Video is increasingly used by marketers. According to invisia.com 100 million Internet users watch an online video each day. It is also a powerful tool for internal communications and collaboration and will further gain importance in the next years. Last…
Read More5 Business Apps for Startups
By Andrés Uribe, Expedition PR Starting a company in this modern age is easier than ever thanks to technology. Have an interesting idea? – use crowdfunding sites like Kickstarter and IndieGogo to get the funds you need to get it off the ground. Need a logo for your new company? – start a design contest…
Read MoreJOBS to Open Up Equity Crowdfunding, Tread With Caution
By Andrés Uribe, Expedition PR The Jumpstart Our Business Startups Act, commonly known as the JOBS act, is inherently a great thing for small businesses. Part of this piece of legislation will serve to amend archaic rulings regarding the advertising of equity issuances to the public. This is aimed at allowing ordinary unaccredited investors the…
Read MoreI Made A Social Media Page for my Company, Now What?
By Andrés Uribe, Expedition PR If you’re starting a business in our current tech savvy world, you’ve undoubtedly been told by some ‘marketing genius’ that you should get a company Twitter, Facebook, Instagram, Vine…etc. While this might sound like a great idea, which it is, this tip alone is about the equivalent of telling someone…
Read More