Case Study: The Opening of Falansai Vietnamese Kitchen By Katja Schroeder, Expedition PR One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a…
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4 Best Practices for Launching and Positioning Your App
Case Study: The Launch of Morton Subotnick’s Pitch Painter iPad App for Preschoolers By Katja Schroeder, Expedition PR Are you launching a new app in 2014? When developing your marketing strategy, take a look at what has worked, or has not worked that well for other app development companies. Expedition PR has worked on a variety…
Read MoreGreat PR Moments in 2013: PlanetSolar, a Floating, Global Ambassador for Solar Energy, Stops in New York City
By Katja Schroeder, Expedition PR 2014 is around the corner. It’s time to look at some of this year’s great PR moments. One of them was the arrival of the largest solar boat, the MS Tûranor PlanetSolar, in New York City this June. The Expedition PR team was honored to work with the PlanetSolar…
Read MorePR Success Case: Warby Parker
By Katja Schroeder, Expedition PR During two New York tech events – Ingenuity and TechWeek New York – Warby Parker executives presented a compelling case study for PR. Warby Parker carefully crafted the positioning of a socially responsible lifestyle brand that offers beautiful designed glasses at a great value and with wonderful customer experience. When…
Read MoreGrowing Opportunities for Women Entrepreneurs in Latin America
By Patricia Martinez, Expedition PR What is the best country for a woman entrepreneur in Latin America? According to the Women’s Entrepreneurial VentureScope (WEVentureScope), a new index released by the Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank Group, the best place to start and grow a woman-owned business is Chile, followed by Peru,…
Read More5 Word of Mouth Marketing Rules Every Organization Should Know
By Katja Schroeder, Expedition PR Recently, I invited Idil Cakim, the author of the book ‘Implementing Word of Mouth Marketing’to be a guest speaker at my Social Media Marketing class at St Francis College. Cakim has worked on an extensive number of digital campaigns and research studies. Her book succinctly explains the dynamics of online…
Read MoreLatest Case Study: Thicket iPad Reboot
In December 2011 the Expedition PR team supported Interval Studios with the reboot of their iPad app Thicket. The interactive art app for handhelds was featured in key consumer tech media and achieved 42,000 downloads world wide within a month. Read the case study here:
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