Case Study: The Opening of Falansai Vietnamese Kitchen
By Katja Schroeder, Expedition PR
One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a food tech boom in New York and many of the new food companies are based in Brooklyn. Crain’s New York reported that investors have a huge appetite for Brooklyn food startups. The on-demand dining industry is growing, driven by new types of companies that help consumers prepare gourmet meals at home with home-delivered packages that include ingredients and recipes or help consumers purchase fresh produce and organic products via the Web. Examples are Plated, Blue Apron, Kitchensurfing, Food52, Wholeshare and Farmigo.
But also the traditional restaurant industry is using technology from point-of-sales (POS) systems, online reservation and delivery services as well as social media marketing.
Thus, we were very excited to be brought on board to execute an integrated marketing program for the opening of Falansai Vietnamese Kitchen (pronounced faa-laan-sai) in Brooklyn, New York. Continue reading