By Katja Schroeder, Expedition PR We like technology in all of its forms and facets. One of the most exciting areas of technology is how it drives sustainable development forward. Technology innovation opens up new ways to protect the environment, be more resource efficient and find better socioeconomic models. It is a vast…
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Great PR Moments in 2013: PlanetSolar, a Floating, Global Ambassador for Solar Energy, Stops in New York City
By Katja Schroeder, Expedition PR 2014 is around the corner. It’s time to look at some of this year’s great PR moments. One of them was the arrival of the largest solar boat, the MS Tûranor PlanetSolar, in New York City this June. The Expedition PR team was honored to work with the PlanetSolar…
Read MoreCall to Action by Jeffrey Sachs: End Extreme Poverty by 2030
Technology is the Main Driver for Socioeconomic Change By Katja Schroeder, Expedition PR Earlier this month Jeffrey Sachs, Director of the Earth Institute and Special Advisor to United Nations Secretary-General Ban Ki-moon on the Millennium Development Goals, was a guest speaker at St. Francis College to talk about how we can end extreme poverty. According…
Read MoreExpanding New York City’s Green and Cleantech Market Is also a Question about Choosing the Right Marketing Strategy
By Katja Schroeder, Expedition PR Cleantech was identified as an opportunity to drive economic growth in New York City and support the execution of PlanNYC, the City’s sustainability ago some years ago. The global clean tech market is expected to grow to $5.9 trillion by 2015 and the goal is to capture a larger market…
Read MoreThe Countdown to ClimateWeek NYC: A Look at the Potential of Biogas
By Katja Schroeder, Expedition PR ClimateWeek NYC (#CWNYC) is about to start. One of our favorite weeks of the year; a whirlwind of more than 50 events that discuss how to shape a smarter, better and more prosperous world – and the role technology plays to reduce climate change. Starting with the UN Global Compact…
Read MoreDiscovering Biofuels: Wood Pellets are Becoming a Hot Commodity
By Katja Schroeder, Expedition PR In the midst of a large forest in North Rhine-Westphalia, nearby Olsberg, is I.D.E.E., an information center for renewable energies. The center’s mission is to educate the public and businesses about the use of wood fuel, solar energy and other renewable energy sources. To phase out nuclear power by the…
Read MoreUpwind for Renewable Energies in Germany – First Offshore Wind Park at North Sea Inaugurated
By Katja Schroeder, Expedition PR Germany’s “Energiewende”, a government initiative to cut emissions by increasing the use of renewable energies, is in full swing. The adoption of renewable energies is evident when driving around Germany. In the country side, even in the smallest towns, you can spot houses that have covered their roofs with shimmering…
Read MoreKeep Our Waters Blue
By Emily Kuo, Expedition PR When you think of areas with contaminated, undrinkable water, which places come to mind? Countries like Bangladesh and India, where arsenic poisoning is prevalent, or areas in West China and Africa, where water is so scarce that people must walk for miles to the nearest source of water, before carrying…
Read MoreSolar Lights: A Business Idea Born on the Beach
By Katja Schroeder, Expedition PR Summer just started and July Fourth is around the corner. We are ready to hit the beach to spend some time in the sun with friends and family over the holidays. While for most people the beach is a venue to relax and leave the wheeling and dealing of the…
Read MoreIEA World Energy Outlook: Carbon Dioxide Emission Have to Go Down
By Katja Schroeder, Expedition PR This Monday the International Energy Agency (IEA) published its annual World Energy Outlook report. Energy-related carbon dioxide emissions rose 1.4 percent in 2012 to a record high of 31.6 billion tons worldwide. The report puts the spotlight back on climate change. Governments around the world need to work together to…
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