By Andrés Uribe, Expedition PR As our 2nd ebook, Preparing for your Product Launch is nearing the end of production, we thought we’d give you another sneak peek at what’s in store for you. Chapter 4 will cover how to choose your communications mix. Here is a quick preview: Once you’ve chosen a target audience…
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Communications Planning 2014: 3 Steps to Start Planning Next Year’s Program
By Katja Schroeder, Expedition PR Fall is here. The leaves are turning. Yearly PR programs are heading into their final quarter and marketers soon will turn the final page in their 2013 play book. It’s time to start seeding and planting ideas on how to advance next year’s communications programs. Here are three easy steps…
Read MoreIs your communication strategy trying to play with public perceptions? Good!
By Andrés Uribe, Expedition PR “FINALLY got through level #125 on #CandyCrush…It didn’t even feel satisfying…I hate this game.” This was the Facebook status that my friend posted a few days ago that, in my eyes, shows the effectiveness of a well written game. And by well written I’m not referring to the graphics or…
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