By Andrés Uribe, Expedition PR If a Tweet is published from an account with no followers, was it ever really published? Ok, I’m kidding of course, but if you’re reading this I’m sure you know how frustrating Twitter can be when you’re just starting off and have a small following. The fact of the matter…
Read MoreTag: Community
What is a Mommy Blogger and How Do You Incorporate Them Into Your Communication Plan?
By Andrés Uribe, Expedition PR The term Mommy Blogger can tend to invoke thoughts of a mother balancing her newborn in one hand while switching off between preparing dinner and writing a new blog post on the topic of parenting with the other hand. While it is true that at some point most mommy bloggers might…
Read MoreThe Art of Rallying the Crowd: How Creating an Online Community Helps Crowdfunding Campaigns Succeed
By Emily Kuo, Expedition PR Crowdfunding has become an increasingly popular method to raise money, for businesses and individuals alike. According to a study by Massolution, in 2012 alone, crowdfunding raised about US $2.7 billion and funded more than a million projects across the world. This is nearly double the estimated US $1.48 billion that…
Read More