By the Expedition PR Team
Every week the Expedition PR team blogs about industry trends and communications best practices, as well as topics dear to our hearts- like food, film and retail – by creating entirely new customer experience and business models. Following are the top five posts from 2013. The posts were ranked based on the number of page views obtained during January 1 to December 26, 2013.
Most companies have a focus on customer-centricity as part of their mission statement and corporate values. Social and mobile communications have changed the way companies engage with customers, blurring the lines between marketing, sales and service. Nadine Leber’s post explores the difference between two predominant concepts for building strong relationships with customers – customer relationship management (CRM) and customer experience management (CEM).
Originally published in August last year, this post continued to be a popular in 2013. The post concludes that the integration of sustainability within a company’s core strategy has become imperative for a company’s reputation and economic success. The concept of sustainability is a powerful force that has elicited companies’ involvement in various social, economical, environmental, legal and political issues.
Brooklyn Tech Triangle, an area covering the three neighborhoods of Downtown Brooklyn, DUMBO and the Brooklyn Navy Yard, is the cradle of Brooklyn’s rising tech scene. In June 2013 the Brooklyn Triangle Coalition projected that in two years the area will support 18,000 tech-related jobs and 43,000 indirect jobs. Companies like Etsy, HUGE, Voltaic Systems, Lifebooker and Duggal made a statement by starting or moving offices to Brooklyn.