By the Expedition PR Team Every week the Expedition PR team blogs about industry trends and communications best practices, as well as topics dear to our hearts- like food, film and retail – by creating entirely new customer experience and business models. Following are the top five posts from 2013. The posts were ranked…
Read MoreTag: CRM
PR Success Case: Warby Parker
By Katja Schroeder, Expedition PR During two New York tech events – Ingenuity and TechWeek New York – Warby Parker executives presented a compelling case study for PR. Warby Parker carefully crafted the positioning of a socially responsible lifestyle brand that offers beautiful designed glasses at a great value and with wonderful customer experience. When…
Read MoreHappy Customers & Profits: How to Measure the Impact of Your Customer Experience Management on the Bottom Line
By Nadine Leber, Expedition PR It’s not a secret. Creating an excellent customer experience helps companies build loyalty and maximize profits. Customer experience can be created through a number of initiatives and across all customer touch points from marketing to sales, billings, and service. The question is how can companies measure their overall customer experience…
Read MoreEat, Tweet and Be Merry: Restaurants and Food Producers Use Social Media to Connect with Consumers
By Katja Schroeder, Expedition PR Restaurants, from five-star establishments to the local coffee shops around the corner, have discovered the power of tech, most notably in the form of social media. A good example is the food truck rave. Some of food trucks have amassed an impressive online following by Tweeting their daily specials, route…
Read MoreSpend and Measurability: New Measurement Models to Optimize Marketing Budgets and Customer Engagement
By Nadine Leber Most marketing campaigns aim to increase sales. However, tracking the impact on sales for every marketing channel, and across channels, has been a bit like the search for the Holy Grail. Traditional measurement methods, geared towards analyzing the impact of each individual marketing tool, often distort the cumulative impact of the entire…
Read MoreCRM vs. CEM – What strategy should companies choose for building better customer relationships
Most companies have a focus on customer-centricity as part of their mission statement and corporate values. Social and mobile communications have changed the way companies engage with customers, blurring the lines between marketing, sales and service. The following post by Nadine Leber explores the difference between two predominant concepts for building strong relationships with customers…
Read More2 Things B2B Companies Can Gain From the Most Valuable Brand in the World
By Katja Schroeder In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed. It is not surprising that Coke remains the top global brand for the lucky 13th year.
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