By Julian Steinforth, Expedition PR Every year companies launch roughly 30,000 new consumer products. A staggering 95 percent of the new products end up failing, according to Harvard Business School professor Clayton Christensen. We also only read and hear about a small percentage of all these new products – mostly the breakthrough successes and the…
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3 Easy Ways to Measure the Impact of Your Communications Campaign
By Katja Schroeder, Expedition PR Measuring the results of a public relations campaign goes beyond counting clips. While it is gratifying to read a positive story about your company in the Wall Street Journal or TechCrunch, it is even more gratifying to evaluate the story’s business impact. Some measurement methods can show how the…
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