Case Study: The Launch of Morton Subotnick’s Pitch Painter iPad App for Preschoolers By Katja Schroeder, Expedition PR Are you launching a new app in 2014? When developing your marketing strategy, take a look at what has worked, or has not worked that well for other app development companies. Expedition PR has worked on a variety…
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Fluent in Facebook, Basic Knowledge in Twitter: Student Entrepreneurs Diving Into Social Media Marketing
By Katja Schroeder, Expedition PR According to the Kaufman Foundation, about 85% of all new jobs in the nation stem from entrepreneurial ventures. Companies like Google, Facebook, Reddit and FedEx proved that companies can successfully be started during college. Founding a company does not require a stint in the corporate world. It can happen any…
Read MoreThe Summer of 2013: S’mores and Apps
By Katja Schroeder and Dennis Anderson. Published by ACM Computer in Entertainment on July 31, 2013 The dog days of summer have begun. Schools are closed. The annual summer reading list is taped on the fridge. For many kids, the summer is not just about spending time at the beach and enjoying s’mores at campfires;…
Read MoreThe Art of Rallying the Crowd: How Creating an Online Community Helps Crowdfunding Campaigns Succeed
By Emily Kuo, Expedition PR Crowdfunding has become an increasingly popular method to raise money, for businesses and individuals alike. According to a study by Massolution, in 2012 alone, crowdfunding raised about US $2.7 billion and funded more than a million projects across the world. This is nearly double the estimated US $1.48 billion that…
Read MoreThe Future of Learning Starts with a Click
By Dennis Anderson and Katja Schroeder This article was published originally by Computers in Entertainment. What is your goal for 2013? Traditionally some of the top New Year’s resolutions include eating more healthy and working out more regularly. Sadly, “60% of gym memberships go unused and attendance is usually back to normal by mid-February,” according…
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