Pro Tip: Social Media Tools That Will Change Your Life

By Andrés Uribe, Expedition PR

Most people know that, and in case you didn’t know, there are many social media tools out there for you to explore. Some, like Hashtracking and Hootsuite, can be very helpful with managing multiple accounts or keeping tabs on a marketing campaign’s internet-marketing-toolshashtag. Other social media tools, like Bad Luck Brian and Scumbag Steve, are good for a few laughs, but won’t help you with much else. After having carefully navigated the internet for social media tools and painstakingly filtered the Hootsuites from the Bad Luck Brians, here is a list of tools that might be of help on your next social media marketing campaign: Continue reading


GSMA Mobile World Congress 2014 Highlights

By Andrés Uribe, Expedition PR

Mobile-World-Congress-MWC-PreviewOver the past four days business leaders and enthusiasts of the mobile technology industry flooded the city of Barcelona, Spain, as they played a part in shaping the future of mobile. Once a year since 2006 Groupe Spéciale Mobile Association (GSMA) hosts the Mobile World Congress in Barcelona (before Barcelona the event was hosted in Cannes). This year’s event attracted 70,000 visitors and played host to product launches and some truly memorable keynote speakers. With overarching themes of security, connectivity, cheaper hardware and water-resistant devices, here are a few highlights from the show: Continue reading


Super Bowl XLVIII Social Media Updates: More Entertaining Than the Actual Game?

By Andrés Uribe, Expedition PR

Go ahead, update that status, you’re not missing much on the TV screen anyways. There’s no way around it, Super Bowl 48 was a blowout that made for a rather yawn inducing evening. If not for the ads, Bruno Mars and the Red Hot Chili Peppers halftime performance, and the social media updates, I might have gone to bed early.

Super Bowl 48, once again, beat last year’s Tweet count with 24.9 million Tweets, 800,000 more than last year. Fans and marketers alike took to social media to chime in on the event, making for some very interesting tweets from some brands. Here are a few of the highlights from this year’s Super Bowl social media use. Continue reading


Social Media and Data Analytics are Main Ingredients for Good Restaurant Marketing Recipes


Case Study: The Opening of Falansai Vietnamese Kitchen

By Katja Schroeder, Expedition PR


One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a food tech boom in New York and many of the new food companies are based in Brooklyn. Crain’s New York reported that investors have a huge appetite for Brooklyn food startups. The on-demand dining industry is growing, driven by new types of companies that help consumers prepare gourmet meals at home with home-delivered packages that include ingredients and recipes or help consumers purchase fresh produce and organic products via the Web. Examples are Plated, Blue Apron, Kitchensurfing, Food52, Wholeshare and Farmigo.

But also the traditional restaurant industry is using technology from point-of-sales (POS) systems, online reservation and delivery services as well as social media marketing.

Brooklyn Based Named Falansai Among the Best New Restaurants in 2013

Brooklyn Based Named Falansai Among the Best New Restaurants in 2013

Thus, we were very excited to be brought on board to execute an integrated marketing program for the opening of Falansai Vietnamese Kitchen (pronounced faa-laan-sai) in Brooklyn, New York. Continue reading


German Social Media Networks: Xing The Rising Star and Yelp Entering The Market

By Julian Steinforth, Expedition PR

Xing is one of Germany's leading social networks

Xing is one of Germany’s leading social networks

According to a ComScore report,  46.4 million people are accessing social media services via their PC in Germany. With a population of over 81 million people, half of the country is regularly online. 17.3 million Germans are checking in on social networks daily for news . Half of those (8.4 million) are using their Smartphone to go online to read blogs or communicate via Twitter, Facebook and other social media services.

This month, eMarketer published a report stating that Germany is the top social networking spot in Western Europe, edging out the U.K. The social media usage numbers in Germany are expected to increase further over the next years.

In the U.S. the most popular social networks are Facebook, Twitter, Tumblr, Pinterest and Google+. In Germany Facebook and Google+ are also among the top social networks, with Facebook dominating the market.  However, there are also few other networks that are worth mentioning. One of them is Xing, a social network for business professionals that is comparable to LinkedIn. Continue reading


Facebook Is Still The Most Popular Social Network in Latin America

Latam Has Highest Social Media User Growth Rate

By Patricia Martínez, Expedition PR

Latin America has the fastest growing online population worldwide

Latin America has the fastest growing online population worldwide

Latin Americans flock to social networks. Even though the Internet penetration in Latin America is still not as high as in other regions, such as Europe and Asia, the region has the highest year-over-year growth rate in the world, according to the ComScore report “2013 Latin America Future in Focus”. Latin America had the fastest growing internet population, increasing 12 percent compared to the previous year to more than 147 million unique visitors in March 2013. Latin Americans also spend double the time on social media platforms (10 hours) than the global average (5.8 hours).

Let’s take a look at where and how people in Latin America spend their time on social media. Continue reading


Fluent in Facebook, Basic Knowledge in Twitter: Student Entrepreneurs Diving Into Social Media Marketing

By Katja Schroeder, Expedition PR

According to the Kaufman Foundation, about 85% of all new jobs in the nation stem from entrepreneurial ventures. Companies like Google, Facebook, Reddit and FedEx proved that companies can successfully be started during college. Founding a company does not require a stint in the corporate world.  It can happen any time when you have the right idea. And, large corporations are also now looking for employees with an entrepreneurial spirit, to drive creativity and promote a “can-do” attitude. But an idea is not enough. Entrepreneurs, especially student entrepreneurs, need help with financing, operations, HR, and marketing.

Committed to assisting Brooklyn’s and New York City’s entrepreneurs, St. Francis College launched the SFC Center for Entrepreneurship. The center is providing classes, tools and academic research to support budding and existing entrepreneurs in the city. The first cohort of 18 students started this semester to learn the fundamentals of creating and running a business.

afkj-300x200I met the inaugural class of the Entrepreneurship Center last week to give a talk on how startups can use social media marketing.

At the beginning of each class, I typically survey what types of social media channels the students are familiar with. Millennials are the Facebook generation. 99%-100% of the students in my class are on Facebook to connect with their friends and family. They get their news on Facebook and YouTube, as opposed to newspapers. About 30-50% use Twitter and Instagram. Less than 5% are familiar with Pinterest and location-based applications like Foursquare. Even less students, about 1-2 in each class, use LinkedIn. No big bloggers or Yelpers, so far.

While budding student entrepreneurs have a great opportunity to apply their experience with using social media for their personal life to marketing their business, they asked the same question as any other entrepreneurs: How do I best use social media to engage with my customers? And, how do I start developing a good social media strategy?

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5 Business Apps for Startups

By Andrés Uribe, Expedition PR

Starting a company in this modern age is easier than ever thanks to technology. Have an interesting idea? – use crowdfunding sites like Kickstarter and IndieGogo to get the funds you need to get it off the ground. Need a logo for your new company? – start a design contest on 99designs and have dozens of graphic designers compete for your project. Ready to incorporate and start hiring employees? – visit legalzoom for help with all the legal papers you’ll need to file. The list of tools and services to help you get from idea to your first sale goes on.

business-appsAlong with all these services to help startups get off the ground are business apps geared at increasing your productivity so you can spend more time being creative. Here are 5 business apps every startup should take a look at regardless of industry.

MailchimpWhether you’re sending out that first email to family and friends asking them to participate in your crowdfunding campaign, or you’re alerting your 10,000 beta signups that your product is ready for them to test, Mailchimp has your back. Create beautiful emails using provided templates or ones that you’ve created yourself, manage email lists to ensure that the right people see the right content, and see how each email campaign performs all on platform.

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Is your communication strategy trying to play with public perceptions? Good!

By Andrés Uribe, Expedition PR

“FINALLY got through level #125 on #CandyCrush…It didn’t even feel satisfying…I hate this game.” This was the Facebook status that my friend posted a few days ago that, in my eyes, shows the effectiveness of a well written game. And by well written I’m not referring to the graphics or visual design, although these aspects shouldn’t be completely overlooked. Rather I am referring to the game’s ability to get people to come back and want to finish playing no matter how much they might “hate this game.”

This is a strategy that is applied to many products in various industries and generally has something to do with the marketing team. OpenTable has me eating out every day at 6pm so that I can collect the maximum amount in order to aid me in my quest for the elusive ‘free lunch.’ Chase has me gladly putting the 6pm dinner on my Sapphire Preferred and accepting cash from my friends as we split the bill – in hopes that I will build up enough points to be able to travel somewhere exotic for that free lunch. And when I travel to that exotic destination using my Sapphire Rewards points to get my free lunch from the OpenTable points I have accumulated, I’ll fly American Airlines to ensure that I get the miles I need for that free ticket that will get me back home to start the process all over again. Yes, these companies’ gamification strategies have turned me into a loyal customer.

While it might now be clear how ‘gamifying’ your product can help keep customers engaged and revenue up, what are some other areas of your company that could benefit from gamification? For starters, your communication strategy could benefit from a healthy dose of gamification. Don’t believe me?…Here are two examples of organizations that have used gamification to help educate the public on who they are and why they do things the way they do.

Space Race BlastoffNASA – The National Aeronautics and Space Administration, popularly known as NASA, has always been one of those organizations that have received heat over the government spending required to keep it running. “Why spend money on space travel when there are plenty of problems here on earth that could benefit from an economic stimulus?” is often the argument most people have. In order to combat this thinking NASA developed the Facebook game “Space Race Blastoff”. This game educates the public on why NASA is important by having players answer rapid fire questions that cover various topics related to NASA’s history, discoveries, and accomplishments. Through playing the game, the public is educated on why NASA is important, and why we should keep funding the organization. For NASA, this approach has been astronomically more effective than sending out a press release listing accomplishments.

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I Made A Social Media Page for my Company, Now What?

By Andrés Uribe, Expedition PR

If you’re starting a business in our current tech savvy world, you’ve undoubtedly been told by some ‘marketing genius’ that you should get a company Twitter, Facebook, Instagram, Vine…etc. While this might sound like a great idea, which it is, this tip alone is about the equivalent of telling someone to ‘advertise’ their new business without answering questions like where, to whom, what message, when, for how long…etc. Now if your ‘marketing genius’ friend is really the guru they are playing to be, then ask them what you should do with these social media pages once you have claimed them. Hmmm, not so easy right?


Many companies jump on social media because they think it is a free way to promote their company. The truth is it takes time/resources to develop and execute a strategy tailored to your company’s business goals. While every company’s approach to social media might be a little different, there are several things that having a social media presence can be good for. Here are three things that your company can do on social media that will give you a leg up on the competition (or at least level the playing field, because chances are your competition is doing this as well):

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