By Andrés Uribe, Expedition PR Most people know that, and in case you didn’t know, there are many social media tools out there for you to explore. Some, like Hashtracking and Hootsuite, can be very helpful with managing multiple accounts or keeping tabs on a marketing campaign’s hashtag. Other social media tools, like Bad Luck…
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GSMA Mobile World Congress 2014 Highlights
By Andrés Uribe, Expedition PR Over the past four days business leaders and enthusiasts of the mobile technology industry flooded the city of Barcelona, Spain, as they played a part in shaping the future of mobile. Once a year since 2006 Groupe Spéciale Mobile Association (GSMA) hosts the Mobile World Congress in Barcelona (before Barcelona…
Read MoreSuper Bowl XLVIII Social Media Updates: More Entertaining Than the Actual Game?
By Andrés Uribe, Expedition PR Go ahead, update that status, you’re not missing much on the TV screen anyways. There’s no way around it, Super Bowl 48 was a blowout that made for a rather yawn inducing evening. If not for the ads, Bruno Mars and the Red Hot Chili Peppers halftime performance, and the social…
Read MoreSocial Media and Data Analytics are Main Ingredients for Good Restaurant Marketing Recipes
Case Study: The Opening of Falansai Vietnamese Kitchen By Katja Schroeder, Expedition PR One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a…
Read MoreGerman Social Media Networks: Xing The Rising Star and Yelp Entering The Market
By Julian Steinforth, Expedition PR According to a ComScore report, 46.4 million people are accessing social media services via their PC in Germany. With a population of over 81 million people, half of the country is regularly online. 17.3 million Germans are checking in on social networks daily for news . Half of those (8.4…
Read MoreFacebook Is Still The Most Popular Social Network in Latin America
Latam Has Highest Social Media User Growth Rate By Patricia Martínez, Expedition PR Latin Americans flock to social networks. Even though the Internet penetration in Latin America is still not as high as in other regions, such as Europe and Asia, the region has the highest year-over-year growth rate in the world, according to the…
Read MoreFluent in Facebook, Basic Knowledge in Twitter: Student Entrepreneurs Diving Into Social Media Marketing
By Katja Schroeder, Expedition PR According to the Kaufman Foundation, about 85% of all new jobs in the nation stem from entrepreneurial ventures. Companies like Google, Facebook, Reddit and FedEx proved that companies can successfully be started during college. Founding a company does not require a stint in the corporate world. It can happen any…
Read More5 Business Apps for Startups
By Andrés Uribe, Expedition PR Starting a company in this modern age is easier than ever thanks to technology. Have an interesting idea? – use crowdfunding sites like Kickstarter and IndieGogo to get the funds you need to get it off the ground. Need a logo for your new company? – start a design contest…
Read MoreIs your communication strategy trying to play with public perceptions? Good!
By Andrés Uribe, Expedition PR “FINALLY got through level #125 on #CandyCrush…It didn’t even feel satisfying…I hate this game.” This was the Facebook status that my friend posted a few days ago that, in my eyes, shows the effectiveness of a well written game. And by well written I’m not referring to the graphics or…
Read MoreI Made A Social Media Page for my Company, Now What?
By Andrés Uribe, Expedition PR If you’re starting a business in our current tech savvy world, you’ve undoubtedly been told by some ‘marketing genius’ that you should get a company Twitter, Facebook, Instagram, Vine…etc. While this might sound like a great idea, which it is, this tip alone is about the equivalent of telling someone…
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