07/23/14

The Future of Television Might Not Be Televised: Aero Fights Back

By Dennis Anderson, Katja Schroeder, Robert Wu

Source: http://dpo.st/1lv20bM

Source: http://dpo.st/1lv20bM

Social media was a buzz in July about the World Cup events. The final game between Germany and Brazil was the most-tweeted sports event with 35.6 million tweets [1].  Where to watch the games and what countries’ teams were playing were among the different topics trending through various social media channels.  Many had simply planned to watch the games using their mobile devices through a platform known as Aereo. Subscribers pay a fee in exchange for almost real-time cable content streamed to their Internet-connected device. However, many of those subscribers who had planned to use Aereo to watch the games were largely left in the lurch, as service was abruptly suspended on June 28, 2014 in response to the U.S. Supreme Court’s decision in American Broadcasting Cos., Inc. v. Aereo, Inc.[2]. In that ruling, six Justices of the Court agreed the nature of Aereo’s streaming video service infringed upon the copyrights of television broadcasting companies.

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07/18/14

These Social Media Marketing Campaigns Scored Gold During The FIFA World Cup (Part II)

By Julian Steinforth, Expedition PR

World CUp Hummels SchachThe first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around the world.

The second part takes a look at some of the brands that had successful marketing campaigns during the World Cup, getting fans engaged about sportswear and solar power.

Let’s start with adidas, a designer and manufacturer of sports apparel and shoes, and one of the official World Cup sponsors. About 100 athletes that participated in the World Cup had a signed sponsorship contract with adidas. The company had created a “Content Bible” of 1,000 images and 160 videos that the social media marketing could use during the Games to feature the players and tailor messages based on game outcomes. The result, over 1.6 million tweets, retweets and replies mentioned the brand during the first weeks of the tournament. The company’s YouTube audience also doubled, with more than 200,000 new subscribers since the Games started.  By showing 4 to 5 YouTube videos a day adidas gained 90.3 million views for their World Cup videos in total.

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07/15/14

FIFA World Cup 2014 Broke Social Media Records and U.S. Marketers Took Note (Part 1)

By Julian Steinforth, Expedition PR

Source: http://on.mash.to/1sZXO91

Source: http://on.mash.to/1sZXO91

The FIFA World Cup 2014 came to an end last Sunday with Germany becoming the World Champion. It was the first time a European team claimed the World Champion title at a game hosted on South American soil. The World Cup set a number of new world records and some of its games made history – not just on the field, but also in social media. More than 350 million people posted 3 billion interactions on Facebook during the World Cup, creating the largest online conversation to date. A total of 35.6 million tweets were sent during the Brazil’s 7-1 defeat by Germany in the semi-finals, making it the most talked about World Cup event. That’s roughly 11 million more tweets than the number of tweets sent during the Super Bowl XLVIII in 2013 (24.9 million tweets);  an eye-popping number, for marketers in the US, who are adept at using large entertainment and sports events for marketing purposes but had questioned the size of the US soccer viewership in the past.

The games also attracted a strong TV viewership. According to the Wall Street Journal the game between the US team and Portugal drew a combined audience of 24.7 million viewers between ESPN and Spanish- language Univision. Perhaps it helped that the coach of the US national soccer team Juergen Klinsman had posted an open letter to businesses urging them to let their employees watch the games and support the US team. US soccer fans could download the letter and bring it to the office to ask their bosses to let them watch the US team matches.

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06/27/14

The 2014 FIFA World Cup Is Writing Social Media History

By Julian Steinforth, Expedition PR

neymar-for-beats-by-dre-256x300This Saturday the FIFA World Cup 2014 enters its second stage with the round of sixteen. Long before the finals, the World Cup has already set a world record. The games have become the biggest social media event ever, according to a report by The Wall Street Journal that references statistics from Facebook and Twitter.

– A total of 141 million users posted 459 million interactions on Facebook during the first week of the World Cup, which is more people posting than during this year’s Super Bowl, the Oscars and the Sochi Winter Olympics combined.
– With 12.2 million tweets during the World Cup opening game and eight million tweets during the U.S. game against Portugal the World Cup is trending on Twitter. Athletes and fans from across the world are tweeting, retweeting and sharing content.

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06/10/14

Five Apps That Let You Participate In The FIFA World Cup 2014 in Brazil from Home

By Julian Steinforth, Expedition PR

 

Source: IMS http://ow.ly/xQ4Fk

Source: IMS http://ow.ly/xQ4Fk

The FIFA World Cup 2014 in Brazil is around the corner. The opening game will take place this Thursday, June 12, at 4pm EST. Americans are lucky this year as the time difference to Brazil is only one hour from the East Coast. However, not everyone might be able to watch all the games. To stay on top of the score and participate in the world’s biggest sports event from anywhere, we put together a selection of social media apps.

Brazil 2014 Countdown: If you are literally counting the seconds until the World Cup 2014, starting with the kick-off game between Brazil and Croatia, this app will be helpful for you. You can count the final minutes and seconds until the first game begins.
FIFA Official App : The official FIFA App is good for following your favorite teams throughout the year and for getting breaking news, photos and videos during the World Cup. The app is free, simple to use and well designed. A great feature is the FIFA/ Coca-Cola World ranking, showing on what rank your favorite team’s potential opponent is listed in the world.

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