By Dennis Anderson, Katja Schroeder, Robert Wu Social media was a buzz in July about the World Cup events. The final game between Germany and Brazil was the most-tweeted sports event with 35.6 million tweets [1]. Where to watch the games and what countries’ teams were playing were among the different topics trending through various social…
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These Social Media Marketing Campaigns Scored Gold During The FIFA World Cup (Part II)
By Julian Steinforth, Expedition PR The first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around…
Read MoreFIFA World Cup 2014 Broke Social Media Records and U.S. Marketers Took Note (Part 1)
By Julian Steinforth, Expedition PR The FIFA World Cup 2014 came to an end last Sunday with Germany becoming the World Champion. It was the first time a European team claimed the World Champion title at a game hosted on South American soil. The World Cup set a number of new world records and some…
Read MoreThe 2014 FIFA World Cup Is Writing Social Media History
By Julian Steinforth, Expedition PR This Saturday the FIFA World Cup 2014 enters its second stage with the round of sixteen. Long before the finals, the World Cup has already set a world record. The games have become the biggest social media event ever, according to a report by The Wall Street Journal that references…
Read MoreFive Apps That Let You Participate In The FIFA World Cup 2014 in Brazil from Home
By Julian Steinforth, Expedition PR The FIFA World Cup 2014 in Brazil is around the corner. The opening game will take place this Thursday, June 12, at 4pm EST. Americans are lucky this year as the time difference to Brazil is only one hour from the East Coast. However, not everyone might be able…
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