By Andrés Uribe, Expedition PR
Go ahead, update that status, you’re not missing much on the TV screen anyways. There’s no way around it, Super Bowl 48 was a blowout that made for a rather yawn inducing evening. If not for the ads, Bruno Mars and the Red Hot Chili Peppers halftime performance, and the social media updates, I might have gone to bed early.
Super Bowl 48, once again, beat last year’s Tweet count with 24.9 million Tweets, 800,000 more than last year. Fans and marketers alike took to social media to chime in on the event, making for some very interesting tweets from some brands. Here are a few of the highlights from this year’s Super Bowl social media use. Continue reading