The Rise of Video for Collaboration in the Social Enterprise
By Julian Steinforth, Expedition PR
Video is increasingly used by marketers. According to invisia.com 100 million Internet users watch an online video each day. It is also a powerful tool for internal communications and collaboration and will further gain importance in the next years. Last week, Business Development Institute and PR Newswire organized a summit on The Future of Collaboration & Internal Communications at the Graduate Center of City University in New York. One of the sessions, given by Aaron Walt of Kaltura, was on the benefits of using video in the social enterprise.
Companies have adopted the use of social media for internal and external communications. Social media platforms enable companies to have a direct dialogue with all types of stakeholders, including employees and customers. Tools like Twitter and Facebook, among others, allow companies to inform about topics and engage with their audiences in ways that were not possible before. Now that the use of social media is common practice, it is time to take the next step: employing video for internal collaboration.
Incorporating video messages and video conferences into the daily routine will open up new possibilities for stakeholder engagement. It will change the way we communicate and collaborate.
The quality of self-made videos will continuously improve in the next years as new camera technologies and editing programs become available.
Let’s take a look at some of the areas that will benefit from using video: Continue reading