By Katja Schroeder, Expedition PR Wanted are technology solutions that help improve resource management, education, health and public safety, among other challenges On May 6, a diverse mix of of developers, engineers, designers, marketers and content experts, gathered at the AppNexus office in Manhattan for the NYC BigApps 2014 kick-off. New York City’s 5th…
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Winter Olympics 2014 in Sochi – A Good Candidate to Break the New Social Media World Record
By Julian Steinforth, Expedition PR With today’s start of the broadcast of the Winter Olympics in Sochi, Russia, millions of people will be tied to their TV and computers screen to watch their favorite winter sports and cheer on their home country’s teams. Big sport events such as the FIFA World Cup, the Super Bowl…
Read MoreHoliday Shopping 2013: Watch out for Santa’s new digital elves and reindeers
By Dennis Anderson, St. Francis College, and Katja Schroeder, Expedition PR This blog post was originally published by ACM – Computers in Entertainment. Forget chimney sweeping, Santa is sending gifts by same-day courier and his elves are roaming virtual shopping malls to stuff your stockings. This year’s holiday shopping is on track to set…
Read MoreThe Summer of 2013: S’mores and Apps
By Katja Schroeder and Dennis Anderson. Published by ACM Computer in Entertainment on July 31, 2013 The dog days of summer have begun. Schools are closed. The annual summer reading list is taped on the fridge. For many kids, the summer is not just about spending time at the beach and enjoying s’mores at campfires;…
Read MorePerfect Pairing: Food & Tech
By Katja Schroeder, Expedition PR Last night, tech writer Jon Brodkin of Ars Technica tweeted “Did you know there are still people who take photos of every meal they eat and post them on Facebook?” Having just celebrated the launch of Falansai, a new Vietnamese restaurant in Brooklyn, which included the set-up of its social…
Read MoreEat, Tweet and Be Merry: Restaurants and Food Producers Use Social Media to Connect with Consumers
By Katja Schroeder, Expedition PR Restaurants, from five-star establishments to the local coffee shops around the corner, have discovered the power of tech, most notably in the form of social media. A good example is the food truck rave. Some of food trucks have amassed an impressive online following by Tweeting their daily specials, route…
Read MoreIt’s a Mobile World: 3 Things To Learn From Large Enterprise Purchases
By Tress Fereday, Expedition PR It was the announcement that American Airlines purchased 17,000 of Samsung’s Galaxy Note “phablets” for their flight attendants that got my attention. Considering that the airline has already provided their pilots with 10,000 Apple iPad’s, I wondered why they switched hardware, and ultimately operating systems, for this purchase. Their PR…
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