By Julian Steinforth, Expedition PR With information overload growing, one challenge for marketers, content creators and PR people is to find relevant content and ideas. News aggregator apps can help you to put relevant content together, stay up-to-date and find articles for your interests. Here are five new aggregator apps that we work with: Flipboard…
Read MoreTag: Mobile
NYC BigApps Competition Wants Your Big Ideas to Improve Life and Work in New York City
By Katja Schroeder, Expedition PR Wanted are technology solutions that help improve resource management, education, health and public safety, among other challenges On May 6, a diverse mix of of developers, engineers, designers, marketers and content experts, gathered at the AppNexus office in Manhattan for the NYC BigApps 2014 kick-off. New York City’s 5th…
Read MoreMagnolia Bakery Steps Up Their Marketing Efforts with MasterCard Partnership
By Andrés Uribe, Expedition PR New York City’s cupcake icon, Magnolia Bakery, stepped up their marketing recently with a key partnership with MasterCard and participation in the Priceless Surprises and MasterPass programs. Kicking off the partnership, Magnolia Bakery participated in a Priceless Surprises campaign with MasterCard on January 31st. Through the campaign, MasterCard holders were…
Read MoreGSMA Mobile World Congress 2014 Highlights
By Andrés Uribe, Expedition PR Over the past four days business leaders and enthusiasts of the mobile technology industry flooded the city of Barcelona, Spain, as they played a part in shaping the future of mobile. Once a year since 2006 Groupe Spéciale Mobile Association (GSMA) hosts the Mobile World Congress in Barcelona (before Barcelona…
Read MoreHoliday Shopping 2013: Watch out for Santa’s new digital elves and reindeers
By Dennis Anderson, St. Francis College, and Katja Schroeder, Expedition PR This blog post was originally published by ACM – Computers in Entertainment. Forget chimney sweeping, Santa is sending gifts by same-day courier and his elves are roaming virtual shopping malls to stuff your stockings. This year’s holiday shopping is on track to set…
Read MoreVideo Killed the PowerPoint Star
The Rise of Video for Collaboration in the Social Enterprise By Julian Steinforth, Expedition PR Video is increasingly used by marketers. According to invisia.com 100 million Internet users watch an online video each day. It is also a powerful tool for internal communications and collaboration and will further gain importance in the next years. Last…
Read MoreNew York Tech Startups Disrupt Traditional Industries – For the Better
By Katja Schroeder, Expedition PR This week the New Venture Capital Association (NYVCA) hosted its 4th annual INGENUITY Conference, putting a spotlight on the city’s vibrant startup scene. Chris Fralic, the Ingenuity’s co-chair and partner at First Round Capital, first round capital, stated in his introductory remarks that today’s question is not whether you can…
Read MoreThe Summer of 2013: S’mores and Apps
By Katja Schroeder and Dennis Anderson. Published by ACM Computer in Entertainment on July 31, 2013 The dog days of summer have begun. Schools are closed. The annual summer reading list is taped on the fridge. For many kids, the summer is not just about spending time at the beach and enjoying s’mores at campfires;…
Read MoreThe Future of Crowdfunding is Mobile!
By Andrés Uribe, Expedition PR It’s undeniable that the rate at which Americans are adapting to mobile technologies is impressive to say the least. Currently, according to Pew Internet & American Life Project, 2013, 56% of American adults are now smartphone owners. This number increases dramatically when you look at American adults between the ages…
Read MoreSocial Media: A Social Net in Times of Disaster
By Patricia Martinez, Expedition PR In February 2010, an earthquake of 8.8 in Richter scale shook Chile. People were in shock and desperately tried to contact their family and friends to see whether they were safe. Phone lines collapsed. After an emergency of such proportions, the only way to keep informed used to be listening…
Read More