By Andrés Uribe, Expedition PR
Want to connect with your community in a fun and casual way? Well a Twitter Chat, sometimes called a Twitter Party, might be for you.
First off, what is a Twitter Chat? A Twitter Chat is a way of using Twitter to create an online, public chat forum that revolves around a central conversation theme. Participants are given a unique hashtag to use during the chat, a host or hosts to follow who will help control conversation and chat flow, and a date and time to join in on the chat. Chats usually last 1-2 hours, and many offer giveaways throughout the chat.
Besides being fun and entertaining for all parties involved, Twitter Chats offer companies a way to connect with and grow their audience in a personal way. Given the live nature of the chat, participants aren’t seeing the usual company messages that have gone through multiple rounds of edits and revisions, but rather something raw and real that they can connect with. This raw nature of the chat can become a double-edged sword, and it is for this reason that preparation is key to a smooth and successful Twitter Chat experience. Here are a few things you should do before hosting a chat that will help make it a success:
1. Send out an RSVP form. When promoting your Twitter Chat, it’s a good idea to send out an RSVP forum with your promotional tweets. Gmail users can easily create their own forum by going to the Drive and creating a new Google Form. When creating the form, ask for participants to tell you their name, Twitter handle, email address, where they heard of the chat from, and if there is anything they’d like to discuss during the chat. With this information you’ll be able to do things such as.. send out a reminder Tweet/email before the chat starts, easily contact winners should you decide do giveaways during the chat, and better include participants by discussing their topics during the chat. Continue reading