By Julian Steinforth, Expedition PR As the third quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q4. Water Innovation Summit 2014, September 23- September 24, 2014, Berkeley, CA This is a…
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Looking for a Career in NYC? Work in Tech
By Julian Steinforth, Expedition PR The New York tech industry is one of the city’s largest job creators, and not just in tech. According to a just released study conducted by HR&A Advisors and commissioned by the Association for a Better New York, Citi, Google and NY Tech Meetup, , New York City tech…
Read MoreMagnolia Bakery Steps Up Their Marketing Efforts with MasterCard Partnership
By Andrés Uribe, Expedition PR New York City’s cupcake icon, Magnolia Bakery, stepped up their marketing recently with a key partnership with MasterCard and participation in the Priceless Surprises and MasterPass programs. Kicking off the partnership, Magnolia Bakery participated in a Priceless Surprises campaign with MasterCard on January 31st. Through the campaign, MasterCard holders were…
Read MoreMarketing Planning: Watch Out for These 7 Events in Q2
by Julian Steinforth, Expedition PR As the first quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q2. 1. Earth Day, April 22, 2014, Worldwide Hashtag: #earthday With more than 1…
Read MoreNew York is a Melting Pot for the Food and Tech Industries
By Katja Schroeder, Expedition PR 2014 will be the breakthrough year for Food Tech companies. This January at CES in Las Vegas, Yahoo announced with great fanfare the launch of two new digital magazines – Yahoo Food and Yahoo Tech. Both online publications boast a high caliber editorial team, led by Katie Couric and David…
Read MoreTechnical.ly Brooklyn Puts a Spotlight On Diversity In Tech
By Julian Steinforth, Expedition PR On Tuesday Technical.ly Brooklyn, a news organization and community builder covering technology, hosted the “DIVERSITY In/ Tech” event at the Brooklyn Navy Yard Center. After a warm welcome by Brooklyn borough president Eric Adams the event started with a panel discussion on the state of science, technology, engineering, and math…
Read MoreDogfish Accelerator Demo Day Lesson #1: Producing Film and New Media Content Starts With Audience Engagement
By Julian Steinforth, Expedition PR Last Friday the Dogfish Accelerator Demo Day took place at the Microsoft Technology Center in New York City. For the very first time film production companies pitched their projects to the investment and entertainment community, taking a page from the tech industry playbook. Inspired by the TechStars model, eight production…
Read MoreExpanding New York City’s Green and Cleantech Market Is also a Question about Choosing the Right Marketing Strategy
By Katja Schroeder, Expedition PR Cleantech was identified as an opportunity to drive economic growth in New York City and support the execution of PlanNYC, the City’s sustainability ago some years ago. The global clean tech market is expected to grow to $5.9 trillion by 2015 and the goal is to capture a larger market…
Read MoreNew York Comic-Con Goes High Tech with Radio Frequency ID Badges!
By Andrés Uribe, Expedition PR For those who are not familiar, Comic-Con is THE convention for comic enthusiast, anime aficionados, and pretty much anyone interested in pop culture and seeing people dress-up as super heroes. Started in San Diego in 1970 by a Detroit-born comic fan and a team of local comic scene influencers, the…
Read MoreBuffalo New York’s Start-up Scene, Hotter Than Their Sauce
By Andrés Uribe, Expedition PR Buffalo New York, the land of amazing chicken wings, a mediocre football team (no hard feelings, I’m from the Miami area..woo hoo ‘72 Dolphins), and a bubbling startup scene. That’s right, Buffalo has a startup scene that’s been quietly gaining momentum over the years. Here are three factors that are…
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