Katja Schroeder, Expedition PR 2014 is now in full swing. Your 2014 communications goals are set, your strategy vetted, and the program started like clockwork. You are on track for a successful first quarter. But what happens after the end of March? Business strategies change throughout the year and are often altering a company’s communications…
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Innovation and Technology for Social Enterprises
By Patricia Martinez, Expedition PR Social enterprises and profit are not mutually exclusive anymore. An increasing number of for-profit organizations have been embracing this new paradigm and started incorporating the social enterprise mindset in their operations and strategic objectives. In November, UN’s Social Policy and Development Division (DESA) published a report on Innovation and Technology…
Read MoreSustainability and Financial Reporting in the Age of Transparency
Companies are using integrated online reports to engage stakeholders By Patricia Martinez, Expedition PR Sustainability reporting has evolved from a “nice-to have” to “must-have” for Fortune 500 companies, in addition to the obligatory financial reports. While tracking and disclosing sustainability data can be cumbersome, disclosing sustainability information has evolved as welcomed channel to build trust…
Read MoreCommunications Planning 2014: 3 Steps to Start Planning Next Year’s Program
By Katja Schroeder, Expedition PR Fall is here. The leaves are turning. Yearly PR programs are heading into their final quarter and marketers soon will turn the final page in their 2013 play book. It’s time to start seeding and planting ideas on how to advance next year’s communications programs. Here are three easy steps…
Read MoreTo Win Your Film Audience, Think Like a Content Marketer
By Katja Schroeder, President, Expedition PR The 51st New York Film Festival is in full swing and today is also the first day of the annual Bushwick Film Festival, we take a look at how film makers and producers can put a spotlight on their movies. In a recent Seed&Spark #filmcurious Twitter chat the…
Read MoreAchtung! German Startup Supermodels Coming Your Way
By Katja Schroeder, Expedition PR Today five German startups will strut their stuff on the New York stage for the second German Innovation Showcase, hosted by the Consulate General of the Federal Republic of Germany New York and ifridge & Company. Among the line-up are Kisi, The Peak Lab, Fundcuisine, Henrichsen and Qumram. They will…
Read MoreBrooklyn Eats: An exciting showcase of locally-produced food and drink
By Emily Kuo, Expedition PR Last week I attended Brooklyn Eats, Brooklyn’s first food & beverage trade show. Organized by the Brooklyn Chamber of Commerce the event brought together 100 manufacturers who produce at least one of their products in Brooklyn. In addition to vendor booths at the trade floor – with lots of sampling,…
Read MoreThink in #Hashtags
By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into…
Read MoreWhat Business Are You Really In? How Dancers Showcase Business Model Transformation
By Tress Fereday, Expedition PR I’ve been working for Marketing Communications agencies for a minute or two, and have participated in my share of team building, creativity-inspiring activities. The most memorable included cardio kick boxing, disco bowling, a limo ride to a spa, splashing at a water park, and an old-school Field Day with tug-a-war…
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