Our partner agency in Germany, navos public dialogue consultants, surveyed communications professionals in more than 10 countries to identify key industry trends for 2015. The survey results show that societal, technology and government changes have changed the tool box of the communications professional. Communications strategies also adapted to the way consumers and business audiences get…
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The 5 Best News Aggregator Apps For Marketers & PR People
By Julian Steinforth, Expedition PR With information overload growing, one challenge for marketers, content creators and PR people is to find relevant content and ideas. News aggregator apps can help you to put relevant content together, stay up-to-date and find articles for your interests. Here are five new aggregator apps that we work with: Flipboard…
Read MoreRead, Write, Pitch – A Few Sites To Follow The News And Get Ideas
Katja Schroeder, Expedition PR “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss, I Can Read With My Eyes Shut! As a public relations agency with a thing for tech and sustainability, my obvious daily reading choices include TechCrunch, Mashable, The…
Read More8 Tips on How to Get Market Visibility on a Shoestring Budget as a Startup
by Katja Schroeder, Expedition PR As a startup, chances are that you only have a limited budget for your marketing program. However, getting market visibility is crucial to your business success. How can you compete against large companies with vast marketing resources? Public relations can be a powerful and efficient tool to reach your customers,…
Read MoreThe DOs and DON’Ts of Determining a Marketing & PR Budget
By Andrés Uribe, Expedition PR Whether you’re a startup or an established company, choosing an appropriate budget to promote your product/company can be a difficult task at times. Here are two points to consider when preparing this budget: Do: Consider your goals. The first step of an effective marketing and PR budget is to consider…
Read MoreHow to Ace Your Next Media Interview
By Andrés Uribe, Expedition PR Have an interview with a reporter coming up and you’re nervous about what they will ask you? Think they’re going to drill you with questions and twist your words for the most sensational article possible? Well, unless you’re being interviewed by Rita Skeeter, you have nothing to worry about. What…
Read MoreMagnolia Bakery Steps Up Their Marketing Efforts with MasterCard Partnership
By Andrés Uribe, Expedition PR New York City’s cupcake icon, Magnolia Bakery, stepped up their marketing recently with a key partnership with MasterCard and participation in the Priceless Surprises and MasterPass programs. Kicking off the partnership, Magnolia Bakery participated in a Priceless Surprises campaign with MasterCard on January 31st. Through the campaign, MasterCard holders were…
Read MoreWhat is a Mommy Blogger and How Do You Incorporate Them Into Your Communication Plan?
By Andrés Uribe, Expedition PR The term Mommy Blogger can tend to invoke thoughts of a mother balancing her newborn in one hand while switching off between preparing dinner and writing a new blog post on the topic of parenting with the other hand. While it is true that at some point most mommy bloggers might…
Read MorePR Counsel On Demand
By Katja Schroeder, Expedition PR Companies have different communications needs. They depend on the industry, market position, business stage and resources. Communications professionals dedicate endless hours to developing the perfect PR strategy and program, based on their company’s specific situation. Outside help – through agencies – is available. We certainly always love to help. Through…
Read MorePR Success Case: Warby Parker
By Katja Schroeder, Expedition PR During two New York tech events – Ingenuity and TechWeek New York – Warby Parker executives presented a compelling case study for PR. Warby Parker carefully crafted the positioning of a socially responsible lifestyle brand that offers beautiful designed glasses at a great value and with wonderful customer experience. When…
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