By Andrés Uribe, Expedition PR
New York City’s cupcake icon, Magnolia Bakery, stepped up their marketing recently with a key partnership with MasterCard and participation in the Priceless Surprises and MasterPass programs.
Kicking off the partnership, Magnolia Bakery participated in a Priceless Surprises campaign with MasterCard on January 31st. Through the campaign, MasterCard holders were offered a free cupcake at any US based Magnolia Bakery location just for showing their card. The campaign was so successful that Magnolia Bakery saw a 38% spike in sales on that day and was able to attribute 30% of that spike directly to the campaign. Their participation was part of an even bigger campaign where MasterCard was randomly choosing customers who shared moments over Instagram with the hashtag ‘#PricelssSurprises’ and giving them anything from free tickets to the Oscars, Justin Timberlake tickets, and more. Although no stats were given, one can presume that Magnolia Bakery also enjoyed a huge social media spike as customers used their free cupcakes to enter to win some of these bigger prizes. Continue reading