By Julian Steinforth, Expedition PR Every year companies launch roughly 30,000 new consumer products. A staggering 95 percent of the new products end up failing, according to Harvard Business School professor Clayton Christensen. We also only read and hear about a small percentage of all these new products – mostly the breakthrough successes and the…
Read MoreTag: Product Launch
8 Must-Have PR & Marketing Assets For Your Product Launch
By Katja Schroeder, Expedition PR Your product is ready to be revealed. You are planning a targeted PR and marketing campaign to get it off the ground with the right positioning. Take a look at our check list of marketing and PR essentials that you should have in place for the launch. 1….
Read MoreMarketing Planning: Watch Out for These 7 Events in Q2
by Julian Steinforth, Expedition PR As the first quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q2. 1. Earth Day, April 22, 2014, Worldwide Hashtag: #earthday With more than 1…
Read MoreDon’t Be Afraid to Re-Evaluate Your 2014 PR Planning After Q1
Katja Schroeder, Expedition PR 2014 is now in full swing. Your 2014 communications goals are set, your strategy vetted, and the program started like clockwork. You are on track for a successful first quarter. But what happens after the end of March? Business strategies change throughout the year and are often altering a company’s communications…
Read MorePR Success Case: Warby Parker
By Katja Schroeder, Expedition PR During two New York tech events – Ingenuity and TechWeek New York – Warby Parker executives presented a compelling case study for PR. Warby Parker carefully crafted the positioning of a socially responsible lifestyle brand that offers beautiful designed glasses at a great value and with wonderful customer experience. When…
Read MoreMobile Takes the Lead: Mobile App Marketing Drives Reviews, Downloads, Industry Distinctions
By Katja Schroeder, Expedition PR It’s easy to see that we’re living in a mobile world. The Mobile Marketing Association just released their research indicating that mobile marketing is projected to represent more than $400 billion to the U.S. economy in two short years. A recent Developer Economics report by Vision Mobile showed that developers…
Read MoreThink in #Hashtags
By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into…
Read MoreLatest Case Study: Thicket iPad Reboot
In December 2011 the Expedition PR team supported Interval Studios with the reboot of their iPad app Thicket. The interactive art app for handhelds was featured in key consumer tech media and achieved 42,000 downloads world wide within a month. Read the case study here:
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