By Katja Schroeder, Expedition PR
The following is an excerpt from our most recent addition to our eBook Startup Series, Product Launch Marketing: Tips & Tricks. To download the complete eBook for insights on what to consider when launching your next product, follow this link: http://www.expeditionpr.com/pr-resources/ebook-product-launch-marketing-tips-and-tricks/
One of the most frequently asked questions is whether the product launch should be a soft launch or a hard launch.
The answer really depends on whether your product is ready and scalable. If you are ready (as outlined in the previous chapter), a hard launch is a good option. If you are not quite ready yet, start softly and use the feedback you get on your product enhance and bullet proof your offering. Remember, while you don’t want to get out too late, if you wait to long, chances are you are losing your first-market mover advantage. Here are some of the pros and cons for each approach.
Soft Launch vs. Hard launch