By Katja Schroeder, Expedition PR The following is an excerpt from our most recent addition to our eBook Startup Series, Product Launch Marketing: Tips & Tricks. To download the complete eBook for insights on what to consider when launching your next product, follow this link: http://www.expeditionpr.com/pr-resources/ebook-product-launch-marketing-tips-and-tricks/ One of the most frequently asked questions is…
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Preparing For Your Product Launch: Knowing When You’re Ready
By Andrés Uribe, Expedition PR Before you launch your product there are two important questions you have to ask yourself: 1) If everyone I’m alerting about my product’s launch decided to check out what I have to offer, am I prepared to offer them all a great customer experience? 2) If they all told three…
Read MoreWhat is a Mommy Blogger and How Do You Incorporate Them Into Your Communication Plan?
By Andrés Uribe, Expedition PR The term Mommy Blogger can tend to invoke thoughts of a mother balancing her newborn in one hand while switching off between preparing dinner and writing a new blog post on the topic of parenting with the other hand. While it is true that at some point most mommy bloggers might…
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