By Andrés Uribe, Expedition PR Whether you’re a startup or an established company, choosing an appropriate budget to promote your product/company can be a difficult task at times. Here are two points to consider when preparing this budget: Do: Consider your goals. The first step of an effective marketing and PR budget is to consider…
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What is a Mommy Blogger and How Do You Incorporate Them Into Your Communication Plan?
By Andrés Uribe, Expedition PR The term Mommy Blogger can tend to invoke thoughts of a mother balancing her newborn in one hand while switching off between preparing dinner and writing a new blog post on the topic of parenting with the other hand. While it is true that at some point most mommy bloggers might…
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