By Nadine Leber, Expedition PR It’s not a secret. Creating an excellent customer experience helps companies build loyalty and maximize profits. Customer experience can be created through a number of initiatives and across all customer touch points from marketing to sales, billings, and service. The question is how can companies measure their overall customer experience…
Read MoreTag: Revenue
The 5 Marketing Mistakes Great Businesses Avoid
By Tress Fereday and Katja Schroeder It is official. What you don’t know about Marketing can hurt you ̶ and your business. Unfortunately the business world is littered with companies that jeopardize their long-term viability in the quest for short-term market dominance. After a decade and a half of consulting with companies of all sizes…
Read More