By Andrés Uribe, Expedition PR We are all familiar with brands that have used apps to help promote and support their various products. Heineken, Domino’s Pizza, Zippo Lighter, and Toys “R” Us are just a few examples of brands that are active in releasing mobile apps that complement their offerings. Well this marketing strategy isn’t…
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Written Communications Leads to More Interesting Conversations, Says Study: Insights for Social Media Marketers
By Emily Kuo, Expedition PR A recent study by professors at the Wharton School of the University of Pennsylvania entitled ‘Communication Channels and Word of Mouth: How the Medium Shapes the Message’ concluded that written communication leads to more interesting and thoughtful conversation about companies and brands. The authors, Jonah Berger and Raghuram Iyengar, conducted laboratory experiments…
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