By Julian Steinforth, Expedition PR According to BBC News people donated $98.2 million to the Amyotrophic Lateral Sclerosis (ALS) Association from July 29 to August 28 this year – compared with $2.7 million donated during the same period last year. All thanks to its Ice Bucket Challenge. Celebrities, politicians, business executives were among the thousands…
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Building Your Business’s Twitter Presence from Scratch
By Andrés Uribe, Expedition PR If a Tweet is published from an account with no followers, was it ever really published? Ok, I’m kidding of course, but if you’re reading this I’m sure you know how frustrating Twitter can be when you’re just starting off and have a small following. The fact of the matter…
Read MorePro Tip: Social Media Tools That Will Change Your Life
By Andrés Uribe, Expedition PR Most people know that, and in case you didn’t know, there are many social media tools out there for you to explore. Some, like Hashtracking and Hootsuite, can be very helpful with managing multiple accounts or keeping tabs on a marketing campaign’s hashtag. Other social media tools, like Bad Luck…
Read MoreBooth Marketing at NY Tech Day 2014
By Julian Steinforth, Expedition PR What makes a great trade show booth? Flashy signs? Free swag? Booth babes? While these all might seem like nice gimmicks, and might work at attracting eyeballs to your booth, to a certain extent…do they actually help you get the leads you came to the trade show for? While…
Read MoreHollywood’s A-List Rules Twitter
This post was originally published by ACM Computers in Entertainment on March 31, 2014. Ellen DeGeneres Group Selfie During the Oscars Proofs Entertainment Content Rules Social Media and Shows the Marketing Power of the Second Screen By Katja Schroeder, Expedition PR Ellen DeGeneres’ group selfie featuring herself, 10 A-list celebrities and the brother of Academy…
Read MoreSuper Bowl XLVIII Social Media Updates: More Entertaining Than the Actual Game?
By Andrés Uribe, Expedition PR Go ahead, update that status, you’re not missing much on the TV screen anyways. There’s no way around it, Super Bowl 48 was a blowout that made for a rather yawn inducing evening. If not for the ads, Bruno Mars and the Red Hot Chili Peppers halftime performance, and the social…
Read MoreSocial Media and Data Analytics are Main Ingredients for Good Restaurant Marketing Recipes
Case Study: The Opening of Falansai Vietnamese Kitchen By Katja Schroeder, Expedition PR One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a…
Read MoreFor Marketers, The Game For Winning Super Bowl Audiences Plays On YouTube
By Julian Steinforth, Expedition PR With more than 111 million viewers glued to the TV, traditionally the Super Bowl has been the launch pad for the year’s most exciting TV ads. But today TV is not the only star of a successful Super Bowl marketing campaign. Weeks prior to the game kick-off, marketers start drumming…
Read MoreGerman Social Media Networks: Xing The Rising Star and Yelp Entering The Market
By Julian Steinforth, Expedition PR According to a ComScore report, 46.4 million people are accessing social media services via their PC in Germany. With a population of over 81 million people, half of the country is regularly online. 17.3 million Germans are checking in on social networks daily for news . Half of those (8.4…
Read MoreFacebook Is Still The Most Popular Social Network in Latin America
Latam Has Highest Social Media User Growth Rate By Patricia Martínez, Expedition PR Latin Americans flock to social networks. Even though the Internet penetration in Latin America is still not as high as in other regions, such as Europe and Asia, the region has the highest year-over-year growth rate in the world, according to the…
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